| |
| | stockmarket behavior, stocks, investor, behavioral finance, surveys, consulting, psychonomics, investment, market psychology, personal finance, trading, investment research, behavior, investors |
 | | The study provided evidence that investors prefer local or familiar stocks even though there may be no rational reason to prefer the local stock over other comparable stocks that the investor is unfamiliar with. |
 | | This may seem obvious but it does, in fact, represent a radical break away from traditional economic theory which has previously considered investors as being able to make fully rational decisions and investment valuations. |
 | | Investors may overestimate their skills; attributing success to ability they don’t possess and seeing order in information or data where it doesn’t exist. |
| www.psychonomics.com /invbeh/behavioralfinance/bf1.html |
|