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| | Conrad N. Hilton College : Kroc, Ray (Site not responding. Last check: 2007-10-14) |
 | | Ray Kroc's entrepreneurial zeal, combined with an almost evangelical ability to motivate nearly everyone he touched, enabled him to build the largest and most successful restaurant franchise company in the world. |
 | | Ray's operating credo of "Quality, Service, Cleanliness and Value" became the mantra for all McDonald's owners, established a permanent benchmark for the entire foodservice and food processing industries, and, by extension, all service industry components. |
 | | Ray's urge to excel and his commitment to quality were the rare ingredients that produced the spectacular success of his company and, furthermore, continues to provide exemplary tools of leadership for the men and women preparing to enter the hospitality industry of the future. |
| www.hrm.uh.edu /home.asp?PageID=191 (456 words) |
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