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| | 60-Second Business Plan: This Hip House |
 | | ReadyMade, launched out of a converted Berkeley, Calif., warehouse 15 months ago, is definitely not your mother's shelter magazine. |
 | | ReadyMade's first three issues dished out instructions for all sorts of kitschy crafts and odd projects: homemade wallets, Adirondack chairs, even taxidermy. |
 | | And ReadyMade claims to be reaching them: Berger and publisher Grace Hawthorne, who, like her cofounder, is 33, boast a total circulation of 50,000, with 10,000 paid subscribers and a newsstand sell-through rate of 53%, which is nearly double the average for national magazines. |
| www.inc.com /magazine/20021001/24692.html (1173 words) |
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