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Topic: Rebranding

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	Rebranding - Wikipedia, the free encyclopedia
		Rebranding is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity.
		Rebranding in this manner allows one set of engineering and QA to be used to create multiple products with minimal modifications and additional expense.
		New Coke and British Airways ethnic liveries are both attempts at rebranding that had to be aborted due to a poor reception from the public.
	en.wikipedia.org /wiki/Rebranding (436 words)

	Rebranding and Direct Branding
		A rebranding campaign must seed itself deep within the organization to be executed successfully.
		Rebranding may be necessary in this situation because it feeds the sales and marketing efforts that will define and promote the new initiatives to employees, prospects, customers and other important audiences.
		To facilitate future growth and remain competitive, a rebranding effort must be supported by an integrated and measurable marketing campaign that includes the re-positioning of the brand identity and the promoting of it via advertising, public relations, Website and e-mail marketing, direct mail, trade show and event marketing, etc.
	www.johnsondirect.com /tips/rebranding.htm (1037 words)

	insure.com - life insurance - Rebranding reflects the changing nature of life insurance companies
		The new version of the old name and the rebranding efforts that were made with the change reflect a common trend among life insurers across the country: changing their names, brands, and advertising to reflect the wider array of financial services these companies are making available to consumers.
		At AXA Financial, where the Equitable Life Assurance Society is a wholly owned subsidiary, the issue was less rebranding than refocusing, says Pat Simpson, senior vice president of corporate development and head of branding strategy.
		Every time a company rebrands, there is a risk of confusion for the consumer.
	info.insure.com /pro/lifehealth/rebranding1100.cfm (1576 words)

	Rebranding - Biocrawler (Site not responding. Last check: 2007-08-08)
		Rebranding (also called repositioning), is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity.
		What distinguishes it from other forms of rebranding is that the process does not entail the elimination of the orginal brand image.
		You can find it there under the keyword Rebranding (http://en.wikipedia.org/wiki/Rebranding)The list of previous authors is available here: version history (http://en.wikipedia.org/w/index.php?title=Rebrandingandaction=history).
	www.biocrawler.com /encyclopedia/Rebranding (421 words)

	S7 AIRLINES. Offizielle Internetseite Der AG Siberia Airlines. Moskau, Nowosibirsk, Irkutsk - The practical ... (Site not responding. Last check: 2007-08-08)
		Thus, during the overhaul repairs of a Tu-154 airplane (registration number RA 85687) it was repainted in the new colors envisaged by the rebranding program of the airline.
		On the side of the airplane, the silhouettes of the “people of S7” have been applied, which is one of the key visual elements of the new brand of the airline, as well as the Internet address of the airline (www.s7.ru).
		The rebranding process at Siberia Airlines began in October of 2003, when a contract was signed with the Landor Company for developing a new brand for the airline.
	www.s7.ru /de/about_us/news/2005/03/2005-03-28%20-%20greenTu.html (399 words)

	NTRA Approves 'Rebranding'; New Caucus to Meet \| bloodhorse.com
		The National Thoroughbred Racing Association board of directors firmed up its plans for the "rebranding" of the Breeders' Cup during a meeting Friday, and also welcomed John Van de Kamp, president of the Thoroughbred Owners of California, as a member.
		The impact of mare reproductive loss syndrome is expected to be on the agenda; the industry is seeking legislative aid.
		The NTRA board, which met in Arlington Heights, Ill., said details of the repackaging and rebranding of the Breeders' Cup will be announced June 26 in New York City.
	www.bloodhorse.com /articleindex/article.asp?id=4620 (343 words)

	ONdigital Rebranding Brings Job Cuts (Site not responding. Last check: 2007-08-08)
		The rebranding of troubled U.K. pay TV digital terrestrial platform ONdigital as ITV Digital will be accompanied by hundreds of job losses, the Observer newspaper reported June 30.
		The cost of rebranding and the future development of its DTT operation will cost owners Granada and Carlton Communications around £1.2 bil.
		The downsizing could be announced as soon as next week, when the rebranding strategy is officially unveiled, the newspaper suggested.
	www.kagan.com /archive/kagan/2001/07/02/ondigital.shtml (96 words)

	Neighborhood rebranding in New York City - Enpsychlopedia
		Neighborhood rebranding in New York City has been a constant phenomenon for decades as real estate promoters, community groups and residents all sometimes rename communities to increase prestige and move away from an older negative reputation.
		Neighborhood rebranding began after the Civil War, when slightly tawdry neighborhoods like Harsonville, centered on Broadway about 68th Street, were reclassified as part of suburban Bloomingdale farther up the road that was renamed "The Boulevard".
		Probably the most successful and influential neighborhood rebranding was of SoHo, which stands for South of Houston Street, and is deliberately imitative of Soho in London.
	www.enpsychlopedia.com /psypsych/Neighborhood_rebranding_in_New_York_City (354 words)

	info: Neighborhood_rebranding_in_New_York_City (Site not responding. Last check: 2007-08-08)
		Neighborhood rebranding in New York City has been a constant phenomenon for decades as real estate promoters, community groups and residents all sometimes rename communities to increase prestige and...
		rebranding: Information from Answers.comRebranding is the process by which a product or service developed with one brand or...
		Neighborhood rebranding in New York City has been a constant phenomenon for decades as real estate promoters, community groups and residents all sometimes rename communities to increase...
	www.napoli-pizza.net /Neighborhood_rebranding_in_New_York_City.html (308 words)

	portfolio.hu - Online gazdasági újság (Site not responding. Last check: 2007-08-08)
		One day after the announcement the company published details of the rebranding on Friday.
		Rebranding means on the one hand a change of name at Matáv Rt.
		The rebranding and the related transformation will not result in changes in the ownership or governance structure of any of the companies, nor in their management.
	www.portfolio.hu /en/tool/print.tdp?k=1&i=2992 (317 words)

	Fund Spy: New names, same old funds - MSN Money
		The problem comes when fund companies see rebranding as an end in itself or as a way to bury an unpleasant history.
		Beware of companies that boast of their rebranding or repositioning of a fund lineup without paying commensurate attention to improving the funds' management and performance.
		But, please, make sure to spend at least as much time, effort and expense on improving your funds' management and performance, and on making them as shareholder-friendly as possible, as you do on coming up with a catchy new name (or a nondescript one, as the case often is) and image.
	moneycentral.msn.com /content/invest/mstar/P140240.asp (1004 words)

	Rebranding the Bush administration - SourceWatch
		Suzanne Goldenberg, Simon Tisdall, and Nicholas Watt reported on the rebranding of the Bush administration in the Saturday, January 3, 2004, edition of the UK's The Guardian.
		They point out that not only has the White House "retreated from its doctrine of regime change and pre-emptive military action," but it is also "returning to traditional diplomacy in an effort to repackage George W. Bush as a president for peace."
		Keren Lentschne, Behind the new wave of corporate rebranding, Christian Science Monitor, March 19, 2001.
	www.sourcewatch.org /index.php?title=Rebranding_the_Bush_administration (699 words)

	AT&T to spend $1 billion on rebranding « Scobleizer - Tech Geek Blogger
		As an example of the power of editorial coverage and re-branding, in 2002 in the UK, BT Cellnet (a mobile operator) decided to rebrand itself as O2 (subscript 2, as in the chemical formula for a molecule of oxygen).
		It seems to me that the rebranding effort is likely to try to build one company in the minds of employees, customers, suppliers, and shareholders.
		Rebranding helps people start to create a new culture and to help people understand how the company sees itself.
	scobleizer.com /2005/12/30/att-to-spend-1-billion-on-rebranding (2235 words)

	The Adams factor and 'rebranding' the Police Force - JAMAICAOBSERVER.COM
		The announced campaign to "rebrand" the Constabulary into a modern police service to deal with what Phillips called "Jamaica's complex social environment and in keeping with international standards" must be pursued with seriousness and earnestness.
		The 'rebranding', according to Phillips, will produce a new JCF: beginning with the next batch of trainees the aim is to attract a higher level of recruits, upgrade the curriculum, and extend the period of training for all levels in the force to achieve the desired levels of professionalism.
		The one we have now was not our creation, entirely, although we, as a society, including the media, have influenced the way it has developed through our relationship with the organisation and the issues on which we support or criticise the police.
	www.jamaicaobserver.com /columns/html/20060610T220000-0500_106703_OBS_THE_ADAMS_FACTOR_AND__REBRANDING__THE_POLICE_FORCE__.asp (1502 words)

	Rebranding: Vmobile/Celtel what’s in a name change? (Site not responding. Last check: 2007-08-08)
		Industry watchers say that Vmobile's spate of rebranding excercises will constitute a case study for industry and the academia as well as generate income for the media and other industries.
		To effect the rebranding, Celtel, has called in ZK a highly rated brand management and marketing company with headquarter in South Africa and offices around the world.
		Industry watchers say this new rebranding will test the tolerance of the network's six million subscribers, that the public wil be bombarded with radio jingles, television and print media adverts as well as bill boards.
	www.businessdayonline.com /?c=51&a=7788 (1112 words)

	Rebranding \| MarketingProfs
		The process of rebranding is the same internally as externally -- the only difference is your direct request for employee support in building the brand.
		Rebranding is not something you announce, you just do it.
		This points to market research as a “gut-check” to the question of rebranding, because in about half the cases I’ve seen, REBRANDING was NOT the best solution to their needs, but because everyone internally THOUGHT it was the way to go, that’s what they did.
	www.marketingprofs.com /ea/qst_question.asp?qstID=1422 (1287 words)

	Phuket Airlines Confident Of EU Audit Ahead Of Rebranding
		An official at Thailand's Dept. of Civil Aviation said it is coordinating with the carrier to facilitate the EU safety audit.
		Despite the rebranding, the airline has no plan for a name change, one way to shake off a poor public image.
		A rebranding of the product is a positive move forward for the relaunch," Patana pointed out.
	www.aviationnow.com /avnow/news/channel_mro_story.jsp?id=news/PHU04216.xml (345 words)

	REBRANDING (Site not responding. Last check: 2007-08-08)
		Rebranding ist der Prozeß, durch den ein fertiges oder nah-fertiges Produkt oder ein Service, der mit einer Marke oder Firma entwickelt werden oder eine Produktserie Verbindung mit einer anderen Identität vermarktet oder verteilt wird.
		Häufig ist das Rebranding, wenn eine Firma andere erwirbt, zusammen mit seinen Produkten notwendig.
		Rebranding in dieser Weise erlaubt einen Satz, mehrfache Produkte verwendet zu werden Technik und QA, mit minimalen Änderungen und zusätzlichen Unkosten herzustellen.
	www.faktedon.com /wiki/de/re/Rebranding.htm (191 words)

	Eazy Soccer :: View topic - Balboa on Rebranding (Site not responding. Last check: 2007-08-08)
		Since they blew it with the first rebranding, it looks bad that we're already doing a second one and/or going back to the first one.
		The fact that the Rapids have failed to establish a better identity is the primary reason that this team is rebrandable in the first place.
		I'm all for rebranding especially because, as you say, the stadium unveiling is the perfect companion to such an overhaul.
	www.ezsoccer.net /t236454p1-balboa-on-rebranding.htm (1982 words)

	Growcom \| rebranding \| (Site not responding. Last check: 2007-08-08)
		Our new name, which was changed as part of an overall rebranding strategy, was developed to better reflect the new business we have become in recent years.
		But the short answer is we wanted a name that was short, easy to remember, worked across all the services we provide and demonstrated our link to the horticulture industry and smart business practices.
		We’ve already completed most of this rebranding work during the past couple of years while creating our new company.
	www.growcom.com.au /rebrand.html (414 words)

	Indiantelevision.com > News Headlines > Zonemedia looking at better unification of properties through rebranding ...
		Talking to Indiantelevision.com about the logic behind the rebranding excercise Zonemedia chairman Chris Wronski says, "With ever more channels on the TV market it was important to strengthen our brands.
		Wronski is also hopeful that the rebranding excercise will enable Zonemedia to cross promote more effectively between the different channels.
		The aim is that as brand equity in one channel is built viewers will be more likely to sample an offering from another channel in the same 'group'.
	www.indiantelevision.com /headlines/y2k6/july/july302.htm (660 words)

	PRESS RELEASE Golden Telecom Starts a Rebranding Campaign Implementing New Strategy (Site not responding. Last check: 2007-08-08)
		The rebranding campaign in Moscow and the regions is the first step in the strategy implementation.
		In particular, Company's rebranding includes the development and promotion of the new brand platform which will tie in the corporate brand with brands of different products and services designed for various customer segments.
		Such risks and uncertainties include, but are not limited to, the possibility that our rebranding campaign does not materialize in the manner we expected or bring the expected benefits.
	www.marketwire.com /mw/release_html_b1?release_id=180099 (590 words)

	Hospitality Net - Industry News - Rebranding In UAE Tourism Sector Needs Constant Communication - Says Hannes Yaghi, GM ...
		He is currently overseeing the renovation and rebranding of Le Meridien Kuwait, the former Ritz hotel in Kuwait, as well as the launch of Le Meridien Safat, the group's first Art + Tech hotel in the Middle East.
		Yaghi said: "At Le Meridien Kuwait, we have been undergoing a steady period of rebranding since we took over management on January 1, and it has meant that the Le Meridien message has been disseminated to the media, and to the consumer, over almost 12 months in Kuwait.
		"A seamless rebranding is crucial, to communicate new brand standards and promises of service delivery to your customers and competitors.
	www.hospitalitynet.org /news/4017917.html (583 words)

	Specifying Your Rebranding Requirements
		Devicescape will perform a draft rebranding based on the information and images the Manufacturer provides, and submit the UI to the Manufacturer for review.
		Devicescape provides rebranding of the Online Help that accompanies the Devicescape Enterprise-Managed AP Administration Web pages, and can also provide some rebranding and customization of the full AP Administrators Guide, depending on the terms of the purchase agreement.
		We can also rebrand (replace Devicescape product name with the name of your AP; replace screen snaps of Devicescape brandied UI with your UI; add, remove, or reorganize topics per your customized AP tab sequence, and so on) per your documentation requirements.
	www.devicescape.com /docs/smap/MfgGuide/Rebranding.php (1265 words)

	corporate rebranding
		Our corporate rebranding and branding strategy involves giving the business a new image or creating an image.
		With corporate rebranding, we develop a new design for the company trademarks and service marks, new brand and product logos, new brand and product packaging, and new marketing and advertising campaigns.
		Sussex Avenue Partners LLC specializes in developing and delivering corporate rebranding and branding campaigns that are effective, cost-effective, and strategically advantageous.
	www.sussexavenuepartners.com /corporate_rebranding.html (97 words)

	cidoc: corporate identity related news - Kayaba on rebranding drive
		The dominant maker of car shock absorbers has a new logo and corporate identity and is rebranding itself simply as KYB.
		KYB Corp of Japan president Tadahiko Ozawa said the change of name, tagline and logo is a global exercise embarked by the principal company with its subsidiaries and affiliates worldwide.
		The rebranding exercise also coincides with the KYB group’s 70th anniversary.
	www.cidoc.net /002212.html (302 words)

	Rebranding - Atlanta Business Chronicle:
		In mid-August, they announced that they were rebranding their Kalmar AC forklift trucks.
		Rebranding can be an intricate, time-consuming and even resource-draining process, but one that can greatly boost the profile of a product.
		It took almost a year to develop strategic objectives and craft a rebranding plan, done in tandem with the Atlanta "ideation" firm BrightHouse.
	atlanta.bizjournals.com /atlanta/stories/2005/09/05/smallb1.html?jst=s_cn_hl (692 words)

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