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| | R2 TRADE, Reciprocal Results, Corporate Barter, Media Barter, Corporate Media Barter, Structured Finance |
 | | Since then, Reciprocal Results first evolved from being a corporate barter specialist to a media service company providing media planning, buying and research and advising on marketing and communications strategy. |
 | | Reciprocal Results further evolved into a full service advertising, media, marketing, PR and communications company, creating a need to re-brand its barter practice as |
 | | Reciprocal trade can also recoup some of the costs associated with excess or underutilized capacity. |
| www.r2trade.com (2398 words) |
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