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| | Pioneers in the Email Highlands |
 | | Additionally, the company had to deal with the fact that, unlike with the U.S. Army, each regiment in the British army comes from a specific geographical area, so stories concerning a particular regiment would only concern newspapers in the region its soldiers come from. |
 | | Also, although the army has an online photo library, finding a photo that relates to a story is a time-consuming task, even when you know what to look for. |
 | | The e-press kit was sent primarily as plain text with a link to the HTML version, mainly because most regional papers don't yet have broadband, editors don't have their own personal email inboxes, and editorial staff often shares a dial-up connection with the advertising offices. |
| www.clickz.com /experts/em_mkt/case_studies/article.php/1474601 (805 words) |
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