| |
| | New Media Knowledge - Renaissance For Interactive TV Ads? (Site not responding. Last check: 2007-10-09) |
 | | “Pressing the red button was by far the most preferred method of interaction, 49%, over text (7%) and using the telephone (14%). |
 | | Of course, some digital cable growth will stem from analogue cable upgrades but it is suspected that new growth will be stunted and lower than data may suggest especially given recent trends i.e. |
 | | The service, which aims to be operational by the first half of 2006, will initially carry all ITV and BBC free-to-view digital services including digital television, digital radio, electronic programme guide, and interactive services, plus dozens of other free-to-air channels. |
| www.nmk.co.uk /article/2005/09/23/iTV-ad-renaissance (1055 words) |
|