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Red Stripe pours $75-m for Boyz - JAMAICAOBSERVER.COM |
 | | Roger Thompson, marketing manager, Red Stripe lager, explained during a colourful launch at the Jamaica Pegasus Hotel in Kingston, that in addition to the up-front $75 million, up to another $25 million "based on volume performance" could be provided, completing a round sponsorship figure of $100 million. |
 | | Red Stripe's support, described by Jamaica Football Federation (JFF) president Crenston Boxhill as the "impetus" for the "Road to Germany", the "best deal for the Reggae Boyz" and welcome relief for the debt-ridden JFF, is "predicated" on the Boyz clearing their several hurdles on the way to the 2006 World Cup. |
 | | Red Stripe's new general manager, Mark McKenzie, and Thompson both emphasized that the sponsorship underlined their company's commitment to Jamaica and Jamaican sport. |
| www.jamaicaobserver.com /sports/html/20040401T220000-0500_58015_OBS_RED_STRIPE_POURS_____M_FOR_BOYZ.asp (542 words) |
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