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| | BB Globo |
 | | Rede Globo's parent company, Globopar, employs some 23,000 people in businesses ranging from O Globo, the nation's largest daily newspaper, to books, magazines, real estate, construction, insurance, and banking. |
 | | Globo is vertically integrated, which is another way of saying the company likes to have its own toys: The production center has a 5,000-kilowatt power plant, a helipad, an explosives bunker, a bus system, and machine and model shops. |
 | | Globo's distinctiveness and popularity stem from its own programming style, known as the Global Standard, which the Brazilian public has adopted as its own and which outpaces the competition's technical capabilities. |
| www.brazilbrazil.com /globo.html (2970 words) |
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