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| | Mindjack - Feature - Spinning the Web: The Realities of Online Reputation Management |
 | | "Online reputation management" is reminiscent of the political term "spin control." But the Internet is not traditional media, and opportunities for controlling one's reputation are quite different in theory unlimited, but in practice limited by an almost inherent lack of focus, and the countervailing weight of mainstream media. |
 | | However, compared to the vast readership of a reputation manager like the Associated Press, with tens of millions of readers, or newscaster Paul Harvey, with enormous credibility and over 10 million devoted listeners, they are but a drop in the bucket, promising though they may be. |
 | | Mainstream media, by the "permission of the marketplace", is for practical purposes a push technology unless people start throwing their morning paper in the trash unread, and put the radio and TV in the closet. |
| www.mindjack.com /feature/spin.html (2601 words) |
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