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Topic: Reputation management

In the News (Sat 20 Mar 10)

Northern Trust

Marvin Harrison

Peter Chernin

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Match Play

Penelope Cruz

Mickey Rourke

AR Rahman

Danny Boyle

Hugh Jackman

	Online Reputation Management and Brand Reputation Management
		The key to effective online reputation management is to be pro-active and on top of situations before they become a problem.
		A strong corporate reputation and brand image are the result of years of time, sweat and financial investment.
		Blogs and forum results are becoming a major issue for reputation management.
	www.elixirsystems.com /services/online-reputation-management.php (840 words)

	Reputation management - Wikipedia, the free encyclopedia
		Reputation management is also a definition of the objective of public relations.
		Reputation accrues not only throughout one's lifetime, but is passed down to one's offspring; one's individual reputation depends both on one's own actions and one's inherited reputation.
		Between the explicit punishment and the damage to one's reputation, the total effect of a conviction in the criminal justice system so damages a person's ability to lead a normal life that the process, at least ostensibly, is meticulous in determining guilt or lack thereof.
	en.wikipedia.org /wiki/Reputation_management (1918 words)

	Reputation Management (Alertbox Feb. 1998)
		The reputation manager is a way to automate the processing of such human judgments; not a way to make the judgments themselves.
		The simplest reputation manager would compute the average rating for each information source, but more advanced services would use ideas from collaborative filtering and compute different ratings for different users.
		Reputation management will be especially valuable when combined with micro-payments: once you have to pay for clicks, you will be motivated to find out in advance whether the destination website is any good.
	www.useit.com /alertbox/980208.html (893 words)

	CampaignGuide: Reputation Management
		“Reputation management” is the newest buzz phrase in the public relations field and for those of us long involved in crisis management, this new phrase seems likely to stick.
		Reputation management will become a major focus of public relations because it speaks more clearly to the higher echelon.
		Reputation management is a strategy that is used all year long, utilizing a proactive approach and not concentrating only on crisis.
	www.completecampaigns.com /article.asp?articleid=19 (805 words)

	Reputation Risk Management (Site not responding. Last check: 2007-10-10)
		Therefore, Reputation Risk Management can only be effective if it operates holistically - not as a specialist function to be activated in an emergency but as a major influence on the organisation's actions, behaviour and standards.
		Because reputation is intangible this is the area that causes considerable difficulty.
		Training managers to face a media grilling is a vital component of the whole reputation risk management process (but is a component and not a substitute for the holistic approach).
	aon.com /uk/en/about/topical_issues/corporate_governance/reputation.jsp (821 words)

	Reputation Management (Site not responding. Last check: 2007-10-10)
		Integrity and reputation are the only real assets held by partners in professional services firms; when one is lost, everything else follows, as Andersen fatally discovered with the recent Enron debacle.
		Most often, a crisis is marked by several recognisable characteristics: it affects the everyday life of the organisation; there are real and lasting risks to the firm's image and reputation; it has the potential to affect the bottom line; and the pressure intensifies dramatically.
		Throughout the last decade, he managed crisis and reputation communications during corporate scandals such as Maxwell, Barings, BCCI, Enron, and Polly Peck International, as well as many other issues that could have had an impact on the reputation and integrity of the firm or its clients in the U.S., UK and Europe.
	www.lexisone.com /balancing/articles/110003a.html (1443 words)

	FLEISHMAN-HILLARD
		Strong and durable reputations are built over time by doing the right thing across the organization and by taking appropriate credit for achievements.
		Reputation influences all the goals a company can set — obtaining a higher stock multiple, generating higher profit margins, attracting and retaining the best employees, finding strong business partners, and capturing both the attention and loyalty of customers.
		Achieving a stellar reputation is a strategy-driven and systematic process that builds, maintains, measures, and protects the company's reputation and allows it to achieve business goals, including creating shareholder value.
	www.fleishman.com /capabilities/practice_groups/rep_management.html (404 words)

	>>MARKETING MODULE 04 BOOK 05<<
		Managers often fail to communicate the business objectives and are poor examples of communication in action.
		Reputation management, as a formal exercise, really only took off at the beginning of the last century.
		Technology will be a key driver of globalization but consumers will need to be managed better if we are to avoid another GM fiasco, when the public got scared about a positive and harmless innovation.
	www.expressexec.com /ee0405.html (750 words)

	Reputation Management - Factiva
		Factiva provides the reputation management solution your business can depend on to manage the discovery of emerging business issues and the developing social trends affecting your organization's valuable reputation.
		With Factiva's reputation management solution, you'll uncover details buried deep within worldwide conversations found on billions of pages of the public Internet as well as in the millions of stories published in the mainstream press.
		Factiva's reputation management products help CEOs, brand stewards and professionals responsible for corporate communications, governance and social responsibility to be decisive leaders at times of social and cultural change and to respond quickly and confidently.
	www.factiva.com /reputation-management.html (376 words)

	Corporate Reputation Management \| US Market Research
		In today's world of business risk - in which a company's standing and character are front and center paramount - a strong corporate reputation can be one of a company's premier assets or conversely a liability and barrier to business success.
		We provide clients in the public and private sectors with diagnostics measuring reputational strength, tailored to all the divergent constituencies important to their success, from customers and employees to the media.
		We assist executive management teams in developing ongoing reputational assessment, idiosyncratic to their business, that operates as an "early warning" system to mitigate reputational risk.
	www.opinionresearch.com /us/business/reputation.aspx (113 words)

	OpenPrivacy Initiative
		Sierra is our reference implementation of a Reputation Management Framework, and is the best place to look for more information.
		All reputation grafts (annotations of opinions and/or rankings) and subscription activities are made pseudonymously through a client-side "Primary Agent" - part of the peer-to-peer OpenPrivacy Reputation Management Framework.
		The whole area of digitally-authenticated reputations, and the "reputation capital" that accumulates or is affected by the opinions of others, is an area that combines economics, game theory, psychology, and expectations.
	openprivacy.org /reputations (548 words)

	Shorewalker.com - Of Google, Amazon and Weblogs: reputation management evolves
		Reputation management has emerged as a core competency at many of the best-known Web sites.
		Jakob Nielsen on reputation management: "Since there is no way for computers to automatically measure quality, we have to rely on human judgment for Web quality ratings.
		The reputation manager is a way to automate the processing of such human judgments." See also his follow-up comment.
	shorewalker.com /section1/reputation_manager.html (948 words)

	Harris Interactive \| Client Services \| Brand & Strategy \| Corporate Reputation
		Although corporate reputation includes crisis management, an ongoing, impactful corporate reputation management program is not singularly associated with crisis.
		Furthermore, we continue to measure the company’s reputation to understand how it is impacted by its management strategies as well as other controlled and uncontrolled factors.
		Annual RQ The Annual RQ is an assessment tool that captures perceptions of corporate reputations across industries, among multiple audiences, and is adaptable to countries outside the United States.
	www.harrisinteractive.com /services/reputation.asp (387 words)

	Reputation Management (Site not responding. Last check: 2007-10-10)
		A good reputation is so important to the success of an organization it deserves the same attention given physical, financial and intellectual assets.
		Reputation will influence an organization’s ability to attract customers and employees, and to earn the support of other stakeholders.
		The Osborne Group’s award-winning professionals work with clients to develop successful programs that ensure this valuable asset is managed effectively, and efficiently.
	www.osbornegroup.com /reputationmanagement.html (98 words)

	[IMC-Tech] Re: [general] reputation management systems
		I think developing a reputation management system would go a long way toward making open pubilshing be robust against attacks.
		With the ability to post with a pseudo-nonymous identity and a reputation management system built upon that will create a space for a radically open and participatory news medium to develop it's own model for credibility.
		You might want to take a look at reputation management schemes to block spin against the validity of the stories, while at the same time, allow people in the know to blow the whistle on people seeding indymedia with misinformation.
	archives.lists.indymedia.org /imc-tech/2002-April/008143.html (1811 words)

	Reputation Management Forum (Site not responding. Last check: 2007-10-10)
		Now, the leaders in brand management recognize that brands define relationships with all their key audiences, notably investors and employees.
		This means that in the best managed brands, the brand's values are accepted and practiced by the workforce, particularly in service businesses such as banking and insurance.
		If managed well, it is a valuable asset and represents a significant proportion of a firm's market value.
	www.managementlogs.com /reputation_management.html (1074 words)

	Reputation Managers are Happening (Alertbox Sept. 1999)
		A reputation manager is an independent service that keeps track of the rated quality, credibility, or some other desirable metric for each element in a set.
		In the simplest case, the reputation of something is the average rating received from all users who have interacted with it in the past.
		Reputations managers will thus cause a renaissance for good customer service: the way a company treats any individual customer will be fed directly back into its reputation ranking and will influence its future sales.
	www.useit.com /alertbox/990905.html (1438 words)

	Course Specification for PRL 1003
		Define reputation management and describe the variety of specialist public relations practices undertaken in corporate, consultancy and government environments which are essential to reputation management.
		The historical context of reputation management and the role of public relations in an organisation's reputation management strategy.
		The emergence of reputation management as a field of study.
	www.usq.edu.au /course/specification/2002/PRL1003-S2-2002-15100.html (785 words)

	Mindjack - Feature - Spinning the Web: The Realities of Online Reputation Management
		"Online reputation management" is reminiscent of the political term "spin control." But the Internet is not traditional media, and opportunities for controlling one's reputation are quite different – in theory unlimited, but in practice limited by an almost inherent lack of focus, and the countervailing weight of mainstream media.
		However, compared to the vast readership of a reputation manager like the Associated Press, with tens of millions of readers, or newscaster Paul Harvey, with enormous credibility and over 10 million devoted listeners, they are but a drop in the bucket, promising though they may be.
		The consequence is that mainstream media still dominates public opinion – and reputation molding – because it is brief, consistent, and seemingly coherent.
	www.mindjack.com /feature/spin.html (2601 words)

	Untitled Document (Site not responding. Last check: 2007-10-10)
		That paradox of corporate reputation is at the true center of today’s public relations practice.
		Through our Corporate and Organizational Reputation Excellence — or CORE — program, we help companies analyze their leadership, mission, standards, philosophies and core beliefs through a reputation management lens.
		That assessment forms the cornerstone for a comprehensive, proactive effort designed to strengthen and enhance an organization’s reputation among the stakeholders who govern its success — from employees and government leaders to customers and investors.
	www.epley-pr.com /WhatWeDo/CorpComm.htm (169 words)

	Reputation Management
		By managing this value holistically and professionally, visionary enterprises are gaining a long-running lead over their competitors.
		A must for every manager containing numerous international cases and a methodology for the implementation of a Reputation Management Programme in practice.
		Reputation Management is increasingly important as a tool to gain customers and increase earnings.
	www.reputationmanagement.ch (234 words)

	Shorewalker.com - Of Google, Amazon and Weblogs: reputation management evolves
		Reputation management has emerged as a core competency at many of the best-known Web sites.
		Jakob Nielsen on reputation management: "Since there is no way for computers to automatically measure quality, we have to rely on human judgment for Web quality ratings.
		The reputation manager is a way to automate the processing of such human judgments." See also his follow-up comment.
	www.shorewalker.com /section1/reputation_manager.html (948 words)

	Search Engine Reputation Management, Reputation Management
		Whether the reputation risk is self inflicted by bad performance or created by false or misleading information, it can have a caustic effect on your bottom line.
		Reputation management has historically been the job of public relations specialists while SEO, a process of optimizing web pages to rank high in the search engines for specific keywords, is considered a function of marketing and promotion.
		There are steps you can take using search engine reputation management to minimize the risks to your business before the mad scramble to put out all the fires.
	www.devnic.com /articles/reputation_management.html (2047 words)

	97507 REPUTATION MANAGEMENT
		The effective management of that reputation is one of the most pervasive and persistent challenges of contemporary organisations.
		The boundary spanning role of the public relations professional demands the knowledge and skills to understand, embrace and effectively communicate the strategic thinking of the organisation's management together with the directions and aspirations of its internal and external stakeholders.
		In addition to the unit's primary focus, reputation management, these include financial or investor relations, government relations, public affairs, marketing communications, community relations, employee relations, and special interest group communications.
	www.usq.edu.au /unit-2001/fullspec/97507s2d.htm (758 words)

	Market Sentinel » Reputation management
		When a crisis happens the senior management of a company would naturally be well advised to monitor the response to their words.
		PR company Weber Shandwick recently reported that a large majority (61%) of business executives were sceptical about responding to bloggers, even if they had their facts wrong.
		Here it is useful to benchmark corporate reputation in relation to an issue, to identify key stakeholders who need to be communicated with, on or offline, to monitor those stakeholders, to analyse their own networks of influence and to work at understanding how knowledge flows through the group.
	www.marketsentinel.com /blog/categories/reputation-management (8509 words)

	Winning the Name Game - Computerworld
		Today, reputation management is increasingly the focus of new technologies and techniques, ranging from human-aided Web searches to advanced analytical software running on enormous server farms dedicated to teasing trends and shades of meaning from millions of Web pages.
		From the consumer's point of view, reputation management consists of those consumers who, on their own initiative, share their impressions of an organization or person.
		Companies on the receiving end of such scrutiny, however, view reputation management as the actions they need to take to ensure that they and their brands remain unsullied and viewed in the most positive light possible.
	computerworld.com /softwaretopics/software/story/0,10801,91840,00.html (1884 words)

	Reputation management (including trade marks law, passing off and commercial contracts) @ Carter-Ruck
		Reputation management (including intellectual property, trade marks, passing off and commercial contracts)
		We believe that advance planning is key to the successful exploitation and management of high profile images and reputations, whether corporate, product or personal.
		We advise our clients so that they or their business are in the best position to benefit from their success, for example through endorsement, sponsorship, licence, merchandising and other types of agreement.
	www.carter-ruck.com /aboutwork/reputation.html (833 words)

	Technorati Tag: reputation management (Site not responding. Last check: 2007-10-10)
		There are a growing number of organizations who are looking to monitor, track and analyze the ways that the public talks online about their products...
		Accountants: cleaning up the reputation Filed in archive auditing and accountancy [IMG] Has the accounting profession recovered from scandals and...
		Reputation is what you do or what you say and what others say about you.
	technorati.com /tags/reputation+management (660 words)

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