| | Salon News | Prime-time propaganda (Site not responding. Last check: 2007-11-03) |
 | | Two years ago, Congress inadvertently created an enormous financial incentive for TV programmers to push anti-drug messages in their plots -- as much as $25 million in the past year and a half, with the promise of even more to come in the future. |
 | | Under the sway of the office of President Clinton's drug czar, Gen. Barry R. McCaffrey, some of America's most popular shows -- including "ER," "Beverly Hills 90210," "Chicago Hope," "The Drew Carey Show" and "7th Heaven" -- have filled their episodes with anti-drug pitches to cash in on a complex government advertising subsidy. |
 | | So the drug czar's office, the White House Office of National Drug Control Policy (ONDCP), presented the networks with a compromise: The office would give up some of that precious ad time it had bought -- in return for getting anti-drug motifs incorporated within specific prime-time shows. |
| archive.salon.com /news/feature/2000/01/13/drugs/index.html (1046 words) |