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| | CNN - Coke CEO Roberto C. Goizueta dies at 65 - Oct. 18, 1997 |
 | | Goizueta, a heavy smoker, was hospitalized September 6 after being diagnosed with lung cancer, and began chemotherapy and radiation treatments. |
 | | Goizueta was born in Havana on November 18, 1931, to a prominent family in Cuba's sugar industry, and studied at a private academy in Connecticut. |
 | | But Goizueta also was responsible for launching New Coke, which he called "the boldest single marketing move in the history of the consumer goods business." The new soda eventually led to protests on city streets as Coke faithful demanded a return of the sweet, caffeinated cola they had come to love. |
| www.cnn.com /US/9710/18/goizueta.obit.9am (961 words) |
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