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Topic: Roll up the Rim to Win

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Tim Hortons

Coffee

Trill consonant

Canadian Tire

Ottawa, Ontario

Brand

	Definition of Roll up the Rim to Win
		Roll Up the Rim to Win is an annual promotional contest, held by Canada's Tim Hortons donut and coffee chain.
		Advertising for the contest has been quite effective, and "R-r-roll up the r-r-im to win" (with rolled R's) is now a well-known (and well-practiced) phrase.
		The contest has also been parodied on the Internet; one popular parody is a photograph of somebody rolling up the rim to reveal the phrase "I peed in your cup.
	www.wordiq.com /definition/Roll_up_the_Rim_to_Win (246 words)

	Tim Hortons - Wikipedia, the free encyclopedia
		Generally the chain promotes one or two "featured" products every month, for instance, iced cappuccinos and various sweetened baked goods during the summer, lunch products such as soup or sandwiches during the winter, and its flagship coffee promotion "Roll Up the Rim to Win" (see below) during the early spring.
		Customers determine if they have won prizes by unrolling the rim on their paper cup when they have finished their drink, revealing their luck underneath.
		Television and other media are inundated with advertisements that repeat the "R-r-roll up the R-r-im to Win" slogan and encourage the recitation of the phrase using rolled R's to match the announcer's delivery.
	en.wikipedia.org /wiki/Tim_Hortons (943 words)

	Toronto Sun: - From doughnuts to dollars
		Tales From Under The Rim is a new book by Ron Buist, the company's advertising manager from 1977 to 2001 and the man who invented "roll up the rim to win."
		Roll up the rim to win, for instance.
		Yes, said the printer, but it'll be rolled under to form the cup's lip so it'll be invisible.
	www.canoe.ca /NewsStand/TorontoSun/Entertainment/2003/09/21/pf-198410.html (576 words)

	Roll Up the Rim to, Rarely, Win \| Darren Barefoot (Site not responding. Last check: 2007-10-15)
		So too is their popular catchphrase “roll up the rim to win”.
		The chance of winning a dollar on a scratch ticket is greater than winning a free donut.
		Last year on the Timmy's website they had a breakdown of the prizes, the province the winning cups were issued and what size cups the prizes were located in.
	www.darrenbarefoot.com /archives/002475.html (1276 words)

	Ubersite - Roll Up The Rim To Win - A Killing Spree Waiting to Happen
		Rolling up the rim gets you a chance to win various prizes.
		I rolled up the rim on my empty cup, hoping to salvage what was left of my first Tim's visit since the start of gambling season.
		I rolled up the rest and became overcome with joy.
	www.ubersite.com /m/26884 (838 words)

	mothersday3
		So I coughed up the extra dollar, got my slip and joined the lineup of filthy cars.
		Locating the arrow near the top of the cup, I slid the rim under my bottom centre teeth and started biting.
		The process of unrolling a rim had sent me reeling back to that time, as if it was today.
	www.indiana.edu /~pietsch/mothersday3.html (687 words)

	1999 Rim of the World Rally Info (Site not responding. Last check: 2007-10-15)
		The car went off-course, wound up on its side on a berm and they were unable to continue.
		Rim of the World ProRally Press Notes Page 4 20.) Karl Scheible's comment on the effect of the broken strut on the US rally debut of the new-style Beetle was, "The Beetle has temporarily been squished." However, he said it with a smile, as Guy Light's crew was hard at work making the needed repairs.
		Rim of the World ProRally Press Notes Page 9 59.) While he and Kosmides were in the press room, navigator Joe Noyes indicated that he had been one of the numerous co-drivers who had suffered heavy-duty motion sickness last night.
	www.bensrallypage.com /archive/99_natnotes/rim_99.html (5661 words)

	CANOE -- CNEWS: Canada Canadiana - Canadian icon
		Tales from Under the Rim: The Marketing of Tim Hortons comes to us from Ron Buist, the mastermind behind the popular slice-of-life commercials and hugely successful Roll Up the Rim to Win contests.
		Roll Up the Rim commercials began appearing in 1985 and rolling one's Rs when pronouncing the contest quickly became a Canadian catch phrase.
		It was Buist who came up with them, portraying how the coffee shop was a part of daily routine.
	cnews.canoe.ca /CNEWS/Canada/Canadiana/2003/10/19/pf-230348.html (979 words)

	RIM on David T. Nicholson's Wednesday-Night.com
		RIM misses analysts` forecast Research in Motion Ltd. shares fell 7 per cent yesterday in after-hours trading when the company failed to meet analyst`s expectations despite a surge in sales and posted a fourth-quarter net loss of nearly $2.6 million (U.S.).
		Canada's RIM intervention called 'inappropriate' By SIMON AVERY The Canadian government failed to disclose that Research In Motion Ltd. owes it up to $42.9-million (U.S.) in royalty payments when it intervened this month on behalf of the company in a patent infringement fight with a U.S. company, court documents claim.
		RIM on a roll WATERLOO—There couldn`t be a better time for Research In Motion Ltd. to celebrate its 20th anniversary.
	www.wednesday-night.com /rim.asp (9144 words)

	Definition of Pacific Rim
		The Rim is an [[escarpment]] defining the southwestern ed...
		5:...etermine if they have won prizes by unrolling the rim on their coffee cup when they have finished their...
		9:...parody is a photograph of somebody rolling up the rim to reveal the phrase "I [[urinepeed]] in your cu...
	www.wordiq.com /search/Pacific_Rim.html (632 words)

	Roll up the rim to lose! \| Weblogs@UPEI - Campus Commons, Prince Edward Island (PEI)
		Rolling up the rim is like calling pocket aces with a just a pare of douces before the river.
		Roll up the rom to win at Country Style
		I'm not sure what you can win, but it takes a lot more effort because you have to fill it out and hand it in and probably wait a while before you know if you won anything.
	weblogs.upei.ca /node/1617 (1411 words)

	Canadian Satire and Hard-Hitting News - TheHammer.ca (Site not responding. Last check: 2007-10-15)
		The affliction is named after the popular 'Roll up the rim to win' contest at Tim Hortons coffee shops, in which purchasers of coffee roll up the rim on their paper cup to see if they are the winner of a contest prize, which ranges from pocket lint to a new car.
		The only known cure to Rim Disorder is to roll up a victorious rim, or to get some semblance of a life.
		Engaging in that fine Canadian political tradition of playing the regions against one another, Nickelbie is demanding equal roll up the rim to win prize distribution across the country.
	216.198.220.194:8200 /story.php?section=pages/41&page=1.html (846 words)

	rec.autos.vw [W] PERFORMANCE, FREQUENTLY ASKED QUESTION (FAQ)
		Odd as it may seem, rims are still measured in inches eventhough the rest of the car is metric...
		A:Most VW rims are interchangeable, and it may provide for an inexpensive upgrade from you stock steel rims to used stock alloy rims of an other VW.
		If you are allowed to change rims, then you want to get the rims with the smallest diameter but widest that will fit (top speed is not important in auto- x) with the widest and least tall tire.
	www.faqs.org /faqs/autos/vw/performance-faq (17852 words)

	Media Clipping: Tim Hortons contest a litterbug, critics say: Roll up the rim begins (Site not responding. Last check: 2007-10-15)
		EDMONTON - Rolling up the rim of your morning cuppa might win you an SUV, but critics say it is the environment that loses.
		Tim Hortons customers across Canada began peeling back the lips of their coffee cups yesterday as the fast-food giant rolled out its annual Roll Up the Rim to Win contest.
		During the contest, customers who buy coffee or any hot drink get a chance to win prizes including SUVs, plasma TVs or free coffees or doughnuts by rolling up the lip of the disposable paper cup.
	www.gpiatlantic.org /clippings/mc_waste18.shtml (546 words)

	P E R N E L L O G: Roll Up The Rim (Site not responding. Last check: 2007-10-15)
		Since the latest bout of Tim Horton's "roll up the rim to win" contest has begun, I've won twice so far including today...
		Apparently my roll in life is to take care of all the losing entries so that you can get the winning ones.
		I mean, I don't expect to win a car or any cash prize, but I was rather disappointed that I don't even get a donut as a little "supportive reward".
	pernell.typepad.com /pernellog/2005/03/roll_up_the_rim.html (295 words)

	The Tim Horton's Vendetta
		When I was in Castlegar during last year's "roll up the rim" promotion I had multiple winners!
		If at cup #25 I have no wins (which is my next cup), I am firing off another letter to Tim Horton's Head and Regional offices and this time DEMANDING retribution.
		The fact that I had just rolled another loser cup might have contributed to it though.
	www.geocities.com /clubsanders/tim.html (613 words)

	Roll up the rim to drive - The Varsity - News (Site not responding. Last check: 2007-10-15)
		The slogan says "RRRoll Up the Rim to Win"-and she did.
		Jagjivan told The Varsity that she had not yet called the Tim Horton's franchise to inform them of her win, but that she would do so shortly.
		Call it the Roll Up the Rim to Win bursary.
	www.thevarsity.ca /news/2005/03/03/News/Roll-Up.The.Rim.To.Drive-884058.shtml (317 words)

	FAQ's (Site not responding. Last check: 2007-10-15)
		Tokens such as these are quite common and were produced by individuals and companies to make up for the shortage of coins in circulation.
		This press would use a large roll of paper instead of sheets of paper and would also print both sides of the paper money at once, leaving the green Treasury seal and serial numbers for a later printing on a different press.
		Due to a different configuration of 96 subjects to a web-printing cylinder as compared to 32 subjects for printing a regular sheet of currency, changes were made to the format for front and back plate numbers.
	www.heritagecoins.com /features/faq.php (7302 words)

	weblog :: jordoncooper.com: Roll Up the Rim to Lose again and again ...
		Roll Up the Rim to Lose again and again and again
		Jackie Reimche is the only person I know who plays Roll Up the Rim to Win with the intensity of a professional football player.
		Not only that but she appears to be the Cinncinnati Bengals of the Roll Up the Rim to Win world.
	www.jordoncooper.com /2003/03/roll-up-rim-to-lose-again-and-again.html (212 words)

	AchtungDavey » Roll Up the Rim to LOSE!
		Jen, on the other hand, has been rolling up winners like gangbusters… all donuts, but still… the rush of seeing something other than ‘Please Play Again/Re-essayez SVP’ is better than nothing.
		Rather than rolling up the rim as soon as I finish my coffee (like everyone else does), I’m going to clean the cup, stash it in my apartment, and forget about it for a while.
		No one likes to be ignored, and after a few weeks of not being rolled up, any one of us would gladly turn into a winning plasma screen TV in order to get some attention.
	blog.achtungdavey.ca /index.php?p=96#comments (470 words)

	timhortons (Site not responding. Last check: 2007-10-15)
		• Use your hands to hold the cup firmly and use both thumbs to roll the tab up.
		• With both hands on the rim, pull on the sides of the cup and roll the rim with both thumbs.
		• Rrroll Up The Rim To Win began in 1986, which means our customers have been rolling up the rim for 19 years.
	www.timhortons.com /en/about/RUTRTW_FunFacts.html (217 words)

	Encyclopedia: Tim Hortons (Site not responding. Last check: 2007-10-15)
		Soup is a savoury liquid food that is made by boiling ingredients, such as meat, vegetables and beans in stock or hot water, until the flavor is extracted, forming a broth.
		Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor.
		The alveolar trill is a type of consonantal sound, used in some spoken languages (such as Russian, Spanish, Armenian, and Polish).
	www.nationmaster.com /encyclopedia/Tim-Hortons (2412 words)

	Adventures of a Geo-Geek, Weblog Edition: Roll Up the Rim to Waste (Site not responding. Last check: 2007-10-15)
		I noticed that the promotion was on because I went to a franchise and was given not my usual china mug but a disposable cup.
		My disgust with this took a funny turn - I became determined to roll up the damn rim and win something.
		And me, I've been rolling away to contribute to that garbage mountain.
	johanna.wandel.ca /babbles/archives/000058.html (420 words)

	RPGClassics.com - Quotes - Terry Pratchett
		Anatomy was an important study at the Alchemists' Guild, owing to the ancient theory that the human body represented a microcosm of the universe, although when you saw one opened up it was hard to imagine which part of the universe was small and purple and went blomp-blomp when you prodded it.
		The wizards began to stand up and brush themselves off, giving one another the rather embarrassed grins of people who know that they've just been part of a synchronized making-a-fool-of-yourself team.
		It meant that if you missed, or the gas ran out, or the rope broke, you could get locked up in prison to show you that life was really very jolly and thoroughly worth living.
	www.rpgclassics.com /quotes/pratchett.shtml (5158 words)

	Comments about "Tim Hortons Responds" (Site not responding. Last check: 2007-10-15)
		POSTED FEB 29, 2004 AT 04:22 AST BY I won a muffin on the roll up the rim contest and I was very disappointed with it.
		When they rolled up the rim on the back of the cup it showed they had one a car.
		Money is always coming up missing from deposits after it leaves the store and the staff and supervisors are blamed when it is clearly happening when the owner or his wife picks it up.
	www.reinvented.net /discuss/319 (13082 words)

	hexstatik: roll up the rim to win (Site not responding. Last check: 2007-10-15)
		i've just posted my tim horton's roll up the rim to win contest status for 2005 on the left hand side.
		the odds are 1 in 9 that you'll win.
		unlike my manager, paul, who has rolled up approximately 32 rims and won nothing, i have only rolled 4 so far...
	www.hexstatik.com /archives/000221.html (87 words)

	Marathon & Beyond -- The web site for marathoners and ultrarunners.
		Consider this: before 1994, Luis Martinez was so messed up on heroin, cocaine, and alcohol that some days he lacked the strength to walk the few steps from his bedroom to the bathroom.
		The problem with editing a magazine as opposed to a more instantaneous media is the built-in lag time (known in the trade as "long-lead deadlines") between when the material is produced and corralled and when it actually reaches its readers.
		A solitary penguin perched forlornly halfway up the side of a tiny iceberg while a marauding leopard seal swam restlessly back and forth at the base, pausing every so often to glare at the Zodiac inflatables hovering nearby.
	www.marathonandbeyond.com /tocvol3.htm (10461 words)

	timhortons
		Did you roll up the rim of your Tim Hortons cup and win a prize?
		Please note that this form is only for Rrroll Up The Rim To Win story submissions.
		In addition, by submitting your original story, you consent to the use of your story, your name, city of residence, likeness, image and voice without compensation, in any publicity or advertising in any medium carried out by Tim Hortons.
	www.timhortons.com /en/about/rutrtw-form.html (199 words)

	A CaptCanadian182 PHP-Nuke Powered Site - Roll up the rim to win? (Site not responding. Last check: 2007-10-15)
		Recently Tim Horton's started their "Roll up the Rim to Win" contest.
		It should be called "Roll up the Rim to Play again".
		Sure I would love to win $1000 bucks or the vehicle, but would be just as happy to win something other than a chance to play again!!
	www.captcanadian182.com /modules.php?name=News&file=article&sid=15 (269 words)

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