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Ronald McDonald Is So Busy, But Just How Does He Do It? - WSJ.com |
 | | In 1999, McDonald's ad agency Leo Burnett hired a Los Angeles stylist to refashion Ronald's wavy red hair, and it spent months studying whether to increase the width of the red stripes on his socks. |
 | | McDonald's keeps a roster of about 250 Ronalds world-wide, according to marketing experts familiar with the program, and franchisees, with some support from the company, pay for Ronalds as an advertising expense. |
 | | Joe Maggard, another former Ronald, pleaded guilty in 1998 to a charge of carrying a concealed weapon in New Hanover County, N.C., and the next year was convicted in county court of making harassing phone calls posing as a Ronald. |
| online.wsj.com /article_email/0,,SB105417428331974100,00.html (1303 words) |
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