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| | ATG Innovator: Newell Rubbermaid |
 | | Business Profile: Newell Rubbermaid Inc. is a global marketer of consumer products with 2001 sales of nearly $7 billion and a powerful brand family including Sharpie®, Paper Mate®, Parker®, Waterman®, Colorific®, Rubbermaid®, Blue Ice®, Calphalon®, Little Tikes®, Graco®, Levolor®, Kirsch®, Shur-Line®, BernzOmatic®, Goody®, Vise-Grip®, Quick-Grip®, and Irwin®. |
 | | Newell Rubbermaid Inc. is a Fortune 500 global marketer and manufacturer of consumer products that touch all aspects of people's work and home lives, from office supplies to art supplies, cookware to window fashions and power tools. |
 | | All totaled, there were between 30 and 50 independently managed sites representing the Newell Rubbermaid product lines when corporate leaders made the decision to rein things in and manage the corporation's online infrastructure and development from a centralized IT group. |
| www.atg.com /en/pages/innovator/rubbermaid01.html (489 words) |
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