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| | russell simmons |
 | | Russell Simmons was raised, along with his older brother, Danny, and younger brother, Joey, in Hollis, Queens, a middle class neighborhood which was beginning to show signs of deterioration. |
 | | Today, Russell Simmons is known as the "Godfather of Hip Hop" and has brought hip-hop music, along with the urban culture it represents, to the American mainstream. |
 | | Russell, along with partner Rick Rubin, built their record label, Def Jam, into a leading force in the record industry before Russell sold his share of the company to Universal Music for $120 million in 1999. |
| www.lemonadestories.com /defjam.html (720 words) |
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