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| | MTA Newsroom Early Days of the Subway |
 | | Posters were used to announce the introduction of coin-operated turnstiles, âa change which revolutionized the daily habits of millions of people,â according to Lee; to explain the need for a fare raise in the 1920s, and to extol fast and direct train service to baseball games at Yankee Stadium and the Polo Grounds. |
 | | Today, almost 90 years later, Leeâs idea of communicating directly with passengers through pamphlets, brochures, and posters â” and many of the same themes: public safety, system improvements, travel advisories, subway etiquette, and public service announcements â” can be found in the MTA New York City Transitâs Subtalk and Bustalk posters series. |
 | | Between 1918, when the first issues appeared, and 1932, when the IRT declared bankruptcy and entered receivership, The Subway Sun and The Elevated Express were New York City institutions, entertaining and informing millions of subway commuters during the First World War and through The Great Depression. |
| www.mta.nyc.ny.us /mta/news/newsroom/ivylee.htm (99 words) |
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