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| | McClenahan Bruer Branding Case Study (Site not responding. Last check: 2007-11-05) |
 | | In early 2003, SMSC ceased all advertising and embarked on finding a new public relations and advertising agency to build upon SMSC’s reorganization and newly identified business strategy by developing a new brand, plus unify and renew the company’s look. |
 | | With SMSC positioned as an identity brand, McBru delivered key messages, the corporate brand language and imagery based upon the customers’ increasing desire to know what’s in it for them personally. |
 | | To reach SMSC’s customers, key partners and the media, we created a brand-in-a-box kit that included a letter from the CEO, a release, a corporate fact sheet, photography and associated branded trinkets such as SMSC specialty coffee, mints and fun gizmos such as silly putty and puzzles all favorites of the engineer. |
| www.mcbru.com /pages/work_branding_smsc.php (1420 words) |
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