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| | Safeway PLC: (Site not responding. Last check: 2007-10-26) |
 | | United Kingdom based Safeway PLC is now implementing the use of a loyalty database, which is similar to loyalty cards that most people are familiar with, and also PDAs links to IBM software where some 3 terabytes of grocery-buying intelligence in sorted, stored and analyzed by software tools. |
 | | Safeway has implemented many of the strategic uses of information technology such as differentiate, innovate, promote growth, develop alliances, improve quality and efficiency, and build and IT platform. |
 | | Yes, Safeway’s use of the Easi-Order system is definitely a good strategy for the supermarket industry in that researches can follow the individual buying habits and break down demographics that could better represent the buying habits of a community, city, region, state or nation. |
| www.mcm.edu /~gonzale2/safeway.htm (331 words) |
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