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| | Amazon.com: Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them: Books: Don E ... (Site not responding. Last check: 2007-10-20) |
 | | He has consulted, lectured and held seminars on marketing, marketing communications, advertising, sales promotion, direct marketing and creative strategy in the United States, Europe, South America and Asia. |
 | | Schultz is Editor, Journal of Direct Marketing, Director of the Promotion Marketing Association of America, and the first recipient of the Direct Marketing Educator of the Year Award, presented by the Direct Marketing Educational Foundation. |
 | | Sales promotion in the United States is a big, big business-and one that is continuing to grow significantly each year. |
| www.amazon.com /exec/obidos/tg/detail/-/0844233552?v=glance (900 words) |
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