| |
| | The World of Fonts. Sans Serif History - webreference.com |
 | | Thus, the 20th century process of sans serif humanization is a negation, a mirror image, a contrasting parallel for the earlier process of serif dehumanization in 15th-19th centuries---just as sans serif itself is a contrasting match for serif. |
 | | Conversely, sans serif fonts started from Futura with its artificial look, then were for a long time dominated by neutral "transitional" Helvetica, and recently a number of distinctively liberal (and, in some classifications, even termed "humanist") sans serif faces became popular. |
 | | Of course, sans serif proliferation was also due to the higher demand for display typefaces in all media, the demand which is much more severe than at any time in the past. |
| www.webreference.com /dlab/9802/sansserif.html (1119 words) |
|