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Wired 9.01: Schwag Bag |
 | | McLaughlin is sitting, at the moment, in his office at company headquarters, where schwag lines the walls, decks the halls, even whizzes through the air (Branders employees like to hurl beanbag squeeze balls). |
 | | Schwag is also strewn across a table, allowing McLaughlin to point out samples of the "Comdex Nifty Fifty" - a motley assortment touted on Branders' Web site as must-have freebies for anyone hoping to draw crowds of moochers to a trade show booth. |
 | | At schwag Web sites, thousands of products are mere mouseclicks away, from mini-Frisbees and kazoos to clear plastic Red Hot dispensers ("the perfect gift for your hot prospects!" as Branders.com says). |
| www.wired.com /wired/archive/9.01/schwag.html (990 words) |
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