| | Are your Site’s Conversion Goals Clear? | Art Of Money (Site not responding. Last check: 2007-10-19) |
 | | There are a lot of tools, tactics and metrics that you can use to track and improve conversion rates, but that will be for the advanced discussion, for now I just want to get you thinking about conversion as it applies to a website. |
 | | Decide what are you conversion items for first time visitors [you only get one, remember] and put it in the most important place on your page. |
 | | Ideally your conversion item for return visitors would go in the next most important place on your page, but you get a bit of slack here, since return visitors like to discover things, so hiding them in your posts can be very effective too. |
| www.artofmoney.org /internet-business/are-your-sites-conversion-goals-clear (794 words) |