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| | Nikebiz : News : Press Release : Nike Files Lawsuit Against Sega of America |
 | | On approximately January 10, 2002, Sega began broadcasting a new TV advertisement for "NBA 2K2," its new basketball video game launched into the market on January 22, 2002. |
 | | Sega's new video game features realistic NBA basketball player characters and virtually re-enacts Nike's "Frozen Moment," with only subtle differences. |
 | | Nike alleges that the Sega ad copies the sequence, theme, tone, characters, mood, pace, music and setting of "Frozen Moment." Moreover, the Sega ad copies the whole look and feel of "Frozen Moment," so that the viewing public could not mistake the similarity of expression between the two ads. |
| www.nike.com /nikebiz/news/pressrelease.jhtml?year=2002&month=02&letter=c (435 words) |
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