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| | pitpass - the latest, hottest F1 & A1 GP news |
 | | Ever since it joined the Formula One World Championship calendar in 1999, the Sepang International Circuit, which hosts the Malaysian Grand Prix, has struggled to attract spectators in the sort of numbers previously anticipated. |
 | | The event is not helped by the oppressive weather, which means that even local F1 fans, should they opt to attend the race, merely turn up in time for the race then leave immediately afterwards, which means the merchandise sellers take a hit. |
 | | In an attempt to increase spectator numbers, particularly in light of new competition from China and Turkey, the Sepang circuit has recruited advertising gurus, the Saatchi brothers, whose 'Labour isn't working' campaign in the 1970s is widely credited with helping Margaret Thatcher's Conservative party come to power. |
| www.pitpass.com /fes_php/pitpass_news_item.php?fes_art_id=23173 (300 words) |
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