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| | Primacy and Recency Effects on Clicking Behavior |
 | | Two recent articles report a monotonic effect of link order and clicking on a link; this means that the higher a link's position in a list of links, the greater the probability that visitors will click on that link. |
 | | A review of positioning effects across various media, situations, and criterion variables supports a primacy effect favoring the first position in an array of stimuli (e.g., ads), and also finds considerable evidence of a recency effect that favors a position at the end of a sequence of stimuli. |
 | | Position effects are also common in research on attitude formation, intention to purchase, and liking an advertisement, brand, or company. |
| jcmc.indiana.edu /vol11/issue2/murphy.html (4836 words) |
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