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| | Harris Interactive | News Room - Investment Products Are Top Online Purchases in Financial Service Marketplace |
 | | These are some of the results of a recent nationwide survey conducted online among over 30,000 adults in various financial service markets, including retail banking, retail brokerage, mutual fund, mortgage, auto loan/ lease, auto insurance, life insurance and property insurance customers. |
 | | In most financial service markets outside of the investment arena, product purchases/ applications are the least common activities conducted online, with one to eight percent of customers applying for products online (banking loan or credit line- 8%, mortgage- 7%, auto insurance- 5%, life insurance- 2%, property insurance- 1%). |
 | | In most of the financial service markets, the online channel is being used to meet informational or product servicing needs. |
| www.harrisinteractive.com /news/allnewsbydate.asp?NewsID=163 (703 words) |
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