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| | Shareware Amateurs vs. Shareware Professionals by Steve Pavlina |
 | | Why is it that some shareware developers seem to be hugely successful in financial terms, growing their sales from scratch to generate tens of thousands of dollars in income, while the vast majority struggle to generate even a handful of sales? |
 | | Let's say there are only ten critical factors in making a shareware sale (the quality of the product, the market demand for the product, the effectiveness of your registration incentives, the effectiveness of your ordering system, the file size of your shareware demo, and so on). |
 | | A shareware amateur's bookshelf will be dominated by books within a narrow field, such as software development, virtually ignoring other crucial parts of the business like marketing and sales. |
| www.dexterity.com /articles/shareware-amateurs-vs-shareware-professionals.htm (3668 words) |
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