| | Amazon.co.uk: Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future: Books (Site not responding. Last check: 2007-10-21) |
 | | Lively writing on controversial topics such as dioxin, bovine growth hormone and genetically modified food makes this a real page-turner, shocking in its portrayal of the real and potential dangers in each of these technological innovations and of the "media pseudo-environment" created to obfuscate the risks. |
 | | Rampton and Stauber introduce the movers and shakers of the PR industry, from the "risk communicators" (whose job is to downplay all risks) and "outrage managers" (with their four strategies--deflect, defer, dismiss or defeat) to those who specialise in "public policy intelligence" (spying on opponents). |
 | | According to public relations philosophers, the public reacts emotionally to topics related to health and safety and is incapable of holding rational discourse. |
| www.amazon.co.uk /exec/obidos/ASIN/1585421391 (1749 words) |