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| | The Seattle Times: Business & Technology: T-Mobile uses celebrity buzz to market its Sidekick |
 | | The popularity of the Sidekick speaks to how mobile phones, with their ability to do more than make or take phone calls, have become fashion statements, a notion encouraged by wireless carriers. |
 | | Today, helped by this guerrilla marketing, the Sidekick draws customers considered the cream of the crop for the wireless industry, which is always trying to pull in a younger, hipper crowd willing to spend on staying connected with friends. |
 | | Sidekick owners use the devices a lot, with their average monthly bills surpassing $70, compared with $53 for all T-Mobile subscribers. |
| seattletimes.nwsource.com /html/businesstechnology/2002678466_sidekick12.html (1267 words) |
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