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| | The Curse of Knowledge - (37signals) |
 | | This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. |
 | | I don’t need 50 yards of toothpaste choices, I need the one I liked last week but you’ve changed the package design and the “ultra” tags. |
 | | And the next guy wants the same one he bought, etc, etc. You’ve fallen into the trap thinking your single choice is the best one for the marketplace and that should be all that anyone wants. |
| www.37signals.com /svn/posts/213-the-curse-of-knowledge (2197 words) |
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