| | [itvt] Bloggit: Sky Launches "Flexible Sponsorship Packages" for Sky Active (Site not responding. Last check: 2007-10-29) |
 | | Sky has launched what it terms "flexible sponsorship packages" for its interactive TV portal, Sky Active. |
 | | The first advertiser to take advantage of the new packages is frozen food brand, Captain Birds Eye, which has become the first-ever sponsor of one of Sky Active's feature sections: for four weeks, the brand will sponsor Sky Active's Health and Lifestyle section as part of its ongoing "Nutrition Mission" advertising campaign. |
 | | The new advertising packages build on a Sky Active advertising campaign that Sky Interactive developed earlier this year for the Chemical Brothers' album, "Push the Button," and that also blurred the distinction between programming and advertising. |
| blog.itvt.com /my_weblog/2005/07/sky_launches_fl.html (451 words) |