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| | Muzafer Sherif: The Psychology of Slogans (Site not responding. Last check: ) |
 | | We shall consider a slogan to be a phrase, a short sentence, a headline, a dictum, which, intentionally or unintentionally, amounts to an appeal to the person who is exposed to it to buy some article, to revive or strengthen an already well-established stereotype, to accept a new idea, or to undertake some action. |
 | | And slogans, especially at the time of crises and tension, become short-cut battle cries of the situation which may be used or abused as magic focal catchwords for intense action and feeling. |
 | | Slogans of liberty and equality at times of tyranny and oppression, and of peace and bread at tinges of insecurity and war, scarcity and starvation, will keep on moving the masses as magic torches, since they express a deprivation and tension that shakes the very depths of human life. |
| spartan.ac.brocku.ca /~lward/Sherif/Sherif_1937b.html (4000 words) |
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