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| | Text as Social Object |
 | | Text is a compound object: it is BOTH expression of thought, as a linguistic creation, and a commodity subject to a variety of forces, including economic, political, technical, and cultural pressures. |
 | | Text consumption is a dynamic process, where the consumer is an active participant in the textual experience because s/he brings an enormous set of preconceptions, beliefs, and expectations through which s/he filters the text. |
 | | If text consumption is always an interpretive act, it is clear that a significant element of the interpretive apparatus brought by the reader/viewer/listener to the text is conditioned by the political, cultural, economic, and regulatory contexts in which texts are consumed. |
| humanities.uchicago.edu /pubs/mark/MLA97 (6775 words) |
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