| | Some Amendments to Social Exchange Theory: A Sociological Perspective |
 | | As regards the character of social exchange in relation to economic transactions, the former is constituted by activities of purposive actors in the case of a “configuration of interests and resources”, and the latter (a market institution) by interdependent exchange transactions (Coleman, 1986). |
 | | The task of social exchange theory is then to investigate the reciprocal (mainly material) advantages that individuals draw from their exchange transactions on the premise that they engage in and sustain most social, including noneconomic, relations in the rational expectations of such advantages independently of normative or group considerations. |
 | | Admittedly, social exchange theory is deliberately and essentially a market-economic framework for approaching noneconomic phenomena by suggesting, for instance, that group pressure and member conformity are to be regarded as “two sides of a transaction involving the exchange of utility or reward” (Emerson, 1976; 336). |
| theoryandscience.icaap.org /content/vol004.002/01_zafirovski.html (10389 words) |