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| | The Grammar of Society - Cambridge University Press (Site not responding. Last check: ) |
 | | Social norms, on the contrary, often go against narrow self-interest, as when we are required to cooperate, reciprocate, act fairly, or do anything that may involve some material cost or the forgoing of some benefit. |
 | | The kinds of problems that social norms are meant to solve differ from the coordination problems that conventions and descriptive norms ‘solve.’ We need social norms in all those situations in which there is conflict of interest but also a potential for joint gain. |
 | | Social norms are, like legal ones, public and shared, but, unlike legal rules, which are supported by formal sanctions, social norms may not be enforced at all. |
| www.cambridge.org /us/catalogue/catalogue.asp?isbn=0521573726&ss=exc (4235 words) |
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