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| | The Sociobiology of Information Architecture - Boxes and Arrows: The design behind the design |
 | | Pulitzer Prize-winning entomologist E.O. Wilson coined the term “sociobiology” to describe the study of social behavior from an evolutionary perspective. |
 | | Wilson’s landmark 1975 book, Sociobiology: the New Synthesis, brilliantly punctured the prevalent scientific view that animal behavior could be adequately explained through the traditional disciplinary filters of biology, chemistry, and genetic inheritance. |
 | | Thanks to the conceptual foundation of sociobiology and, more recently, evolutionary psychology, we are beginning to understand the complexity and sophistication of nature’s super-organisms, some of them seeming to exhibit properties once thought the exclusive province of humanity: language, reason, even the outlines of culture. |
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