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| | domain-B : Indian business : companies : Sony Entertainment Television : SET Max to expand into Asian markets via ... |
 | | The movie-cum-sports channel in the Sony Entertainment Television (SET) bouquet, SET Max, will soon start beaming programmes in a number of Asian countries like Nepal, Sri Lanka, Bangladesh, Singapore, Maldives, Malaysia and Pakistan with live action from the forthcoming ICC World Cup in South Africa. |
 | | Even though the initial revenue generated from advertising and subscription in the new markets may not be substantial, Sony is looking at having a presence in these markets for SET Max. |
 | | Sony has sold most of its ad inventory for the World Cup and only about 25 per cent of ad spots remain to be sold, which, according to Jain, will be sold very soon. |
| www.domainb.com /companies/companies_s/sony_entertainment/20030130_expand.html (548 words) |
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