| |
| | Variety.com - Sorry, wrong number |
 | | In a move akin to a jeweler throwing out his scale, or a stockbroker trading without a share price, Infinity decided to abandon its contract with Arbitron, the company that provides the primary ratings used to buy and sell radio air time. |
 | | Advertisers, expected to spend north of $160 billion on television, magazines, radio, newspapers and every other kind of media in 2004, are understandably demanding more accuracy and accountability before they commit their dollars. |
 | | For instance, ad agencies are pursuing a number of initiatives that would allow them to measure the actual viewership of a TV spot, not just rely on the overall average rating for a program. |
| www.variety.com /article/VR1117909075?categoryid=14&cs=1 (1875 words) |
|