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	South Beach Beverage Company, Inc.
		South Beach Beverage Company, Inc. is a leading marketer of noncarbonated juice and tea-based drinks.
		South Beach had by now junked all but two of its original flavors, Orange Elixir and Cranberry-Grapefruit Elixir, and the single lizard logo on labels had become a pair of lizards entwined in "yin-yang" complementarity, courtesy of Bello's design student daughter.
		South Beach was now budgeting $9 million per year for radio ads and $3 million for sampling vehicles, athletic sponsorships including the Major League Lacrosse circuit, and other events including the Warped music tour.
	www.referenceforbusiness.com /history/Sh-St/South-Beach-Beverage-Company-Inc.html (2825 words)

	SoBe - Wikipedia, the free encyclopedia
		The South Beach Beverage Company is a drink manufacturer based in Norwalk, Connecticut.
		The company's marketing strategy is geared toward younger people, and includes brand association with lizards and supplement herbs such as ginseng and epimedium (horny goat weed).
		The South Beach Beverage Company was purchased for $370 million dollars by PepsiCo North America in October, 2000.
	en.wikipedia.org /wiki/SoBe (466 words)

	02-1367
		South Beach further raises points for reversal, including a contention that Harris Brands was not entitled to future lost profits on its promissory estoppel claim and that the circuit court erred in its rulings relating to taxation of any jury award and the allocation of fixed expenses against lost profits.
		South Beach also urges that the theory of promissory estoppel, which was a second basis for the judgment, is not supported by substantial evidence, and, moreover, damages for lost profits are not appropriate for a promissory estoppel claim.
		South Beach finally contends that Harris Brands' expert witness, Cheryl Shuffield, was permitted to submit two projections for lost profits to the jury and that those two projections failed to deduct the proportionate share of fixed overhead costs.
	courts.state.ar.us /opinions/2003b/20031211/02-1367.html (3541 words)

	Upstarts: Wellness Drinks, Grassroots Marketing Techniques Article - Inc. Article
		South Beach is hardly the only beverage maker cashing in on health-conscious consumers' yen for herbal supplements.
		The company's original line of flavored teas failed to catch on in a market that was already flooded with similar drinks.
		But first, South Beach, which was staggering under $2 million in debt, had to find the money to bankroll it.
	www.inc.com /magazine/19990601/799.html (793 words)

	SoBe (Site not responding. Last check: )
		The company's marketing strategy is geared toward younger people, and includes brand association with lizards and suppliment herbs such as ginseng.
		The South Beach Beverage Company is owned by PepsiCo North America.
		The company's street address is 40 Richards Avenue, Norwalk, CT.
	www.sciencedaily.com /encyclopedia/sobe (304 words)

	SoBe Beverages - Press Release (Site not responding. Last check: )
		Established in 1995, Norwalk, CT-based South Beach Beverage Company is a separate operating unit of Pepsi-Cola North America.
		South Beach Beverage Company is one of the strongest brands in the Healthy Refreshment category of the beverage industry.
		These companies are recognized leaders in their appeal to active young men and women.
	www.sobebev.com /about/press/sbbc/01/sobe_fact_sheet.shtml (1372 words)

	California Beach Naturals Beverage Company (Site not responding. Last check: )
		Dozens of small companies are vying to be "the next SoBe," which started up on $2 million in 1995 and, after raising $6 million more from investors, came to command a $370 million buy-out price last year.
		South Beach, of Norwalk, Conn., says it sold more than 19 million cases of drinks last year for total sales of $203.2 million.
		Many middlemen received termination fees from South Beach, but they would rather be selling a growing brand.
	www.californiabeachnaturals.com /news_event_detail.asp?NewsID=1 (973 words)

	Arkansas News Bureau - High court upholds $1 million award in beverage dispute
		South Beach also contended that Harris Brands failed to prove that its Oklahoma damages were recoverable under Arkansas law.
		In its appeal, South Beach argued that the award of $250,000 "was excessive and punitive, and certainly not reasonable."
		South Beach calculated that at a rate of $150 per hour, Harris Brands would have received attorney's fees of $65,824.
	www.arkansasnews.com /archive/2003/12/12/News/90764.html (670 words)

	South Beach Beverage Co. Issues Voluntary Recall of SoBe Tsunami Orange Cream Flavored Beverage in Parts of 15 States ...
		South Beach Beverage Co. Issues Voluntary Recall of SoBe Tsunami Orange Cream Flavored Beverage in Parts of 15 States Due to Undeclared Milk Protein
		NORWALK, CT, September 20, 2002 - South Beach Beverage Company today announced the voluntary recall of as many as 17,280 cases of SoBe Tsunami Orange Cream Flavored Beverage in 20-ounce glass bottles due to undeclared milk protein.
		The only packages that may be affected by this recall are 20-ounce bottles of SoBe Tsunami Orange Cream Flavored Beverage that have a SoBe Green Tea label on the back panel and bear the production code AUG 11 03 CT823 XXXX VG080722.
	www.fda.gov /oc/po/firmrecalls/southbeach09_02.html (390 words)

	Fool.com: Pepsi Shot Down by Quaker [News] November 3, 2000
		Given the incredible consolidation in the food industry over the last year, Quaker's looking more attractive as the list of companies left to be bought grows smaller.
		I'm sure the company would have loved to add both SoBe and Gatorade to its house, but for now, it looks like that won't be happening.
		However, paying $370 million for a tiny company is far removed from paying $13.7 billion for a food giant, so there's certainly no guarantee that Coke will be interested.
	www.fool.com /news/2000/pep001103.htm (788 words)

	South Beach Beverage Company - Fact Sheet - Hoover's
		South Beach Beverage Company (SoBe), owned by Pepsi-Cola North America, makes and bottles exotic teas, fruit juices and blends, elixirs, and sports drinks.
		The company's drinks, named for the trendy area of Miami, are more commonly known under the SoBe acronym.
		There are 13 competitors for South Beach Beverage; see more.
	hoovers.com /south-beach-beverage/--ID__99703--/free-co-factsheet.xhtml (258 words)

	HEALTH CARE (Site not responding. Last check: )
		The company dropped the most expensive plans, and at the same time began offering a plan for all employees under which they pay a percentage of their care but have more leeway in choosing their doctors.
		Companies like Sears have been coping with the price increases by asking employees to pick up a larger share of the cost of their coverage, in the form of higher deductibles and co-payments.
		DRUG companies have also wielded the might they gain from their spending on consumer ads, which came to $2.7 billion last year alone, to stop scripts that might put a brand-name medicine in an unfavorable light.
	www.suu.edu /faculty/bowman/NYTimes/HealthDrugs.htm (17277 words)

	SoBe :: SoBe 'Lean Team' Expands in 2005
		The new flavors will launch nationally in February 2005, with the endorsement of the South Beach Diet and the help of author, TV personality and fitness expert Eric Harr.
		In addition to the South Beach Diet logo, each SoBe Lean flavor will feature PepsiCo's new "SmartSpot" on the product label, to emphasize to consumers that these beverages are smart choices in a healthful diet.
		Norwalk, CT-based South Beach Beverage Company is the maker of herbally enhanced refreshment beverages marketed under the SoBe brand name.
	sev.prnewswire.com /food-beverages/20050214/NYM22614022005-1.html (686 words)

	SoBe Launches New SoBe Synergy :: Natural and Nutritional Products Industry Center :: News
		The company has plans to roll the brand more broadly during the fall timeframe.
		Norwalk, CT- based South Beach Beverage Company is the maker of herbally enhanced refreshment beverages marketed under the SoBe brand name.
		SoBe beverages can be purchased at convenience stores, grocery stores, mass merchandisers and warehouse clubs, delis, gas marts, and select restaurants/hotels.
	www.npicenter.com /anm/anmviewer.asp?a=4491&z=5 (396 words)

	food list for south beach diet Site (Site not responding. Last check: )
		We have worked hard to make sure that food list for south beach diet information can be found here.
		We hope you have enjoyed the food list for south beach diet resources online directory, as much as we have enjoyed researching and compiling it for you.
		South Beach Diet(TM) Pizza Is Now Microwaveable and Ready in Just...
	food.search-now805.com /food_list_for_south_beach_diet.html (516 words)

	Lowell Emerson Bennett, Freelance Writer, Web Site Developer
		Companies seeking to establish and reinforce their brand are eager to get their product before this energetic segment and establish lifelong brand loyalties.
		Large-scale multi-genre events have drawn the participation of companies like Ford, Sony, Napster, Listen.com, Intel, Microsoft, Virgin Megastores, Levis Straus and Company, Nike, Pioneer, Phillips, Yamaha, Volkswagen and beverage-makers such as Red Bull and the South Beach Beverage Company (SoBe), a division of PepsiCo.
		That company (unnamed in this writing) has recently undergone a series of negative setbacks, including poor publicity, official scrutiny and an increasingly precarious standing within the industry of artists, technicians and stagehands (specific documented information available on a confidential basis).
	www.wordstoweb.com /venture.htm (1170 words)

	Press Release - SoBe Beverages and 5280 Mobile Serve Up Ringtones and Action Sport Athlete Wallpapers To The Wireless ...
		The company also has plans to offer SoBe mobile video of their action sport athletes from Team Lizard and SoBe NoFear.
		The companies will also work together on promotions that will utilize the unique capabilities of the mobile phone, further enabling SoBe fans to stay connected to their favorite SoBe personalities and action sport athletes.
		South Beach Beverage Company (or "SoBe" as we call it around here) makes and markets the world's best-tasting naturally flavored beverages.
	www.24-7pressrelease.com /view_press_release.php?rID=5390 (669 words)

	Business Wire: Leapin' Lizards! PepsiCo Agrees to Acquire Sout... @ HighBeam Research
		PepsiCo, Inc. today said it has reached a definitive agreement to acquire a majority stake in the South Beach Beverage Company, whose highly innovative SoBe brand has made it one of the industry's most successful companies.
		Pepsi-Cola Company's portfolio of non-carbonated beverages includes: Aquafina, the #1 brand of bottled water; Lipton, the #1 brand of ready-to-drink tea in the United States; Frappuccino, the #1 ready-to-drink coffee beverage; and FruitWorks, a new line of non-carbonated fruit drinks.
		- Norwalk, CT-based South Beach Beverage Company - better known as "SoBe" - was co-founded in 1995 by John Bello, CEO and "Lizard King," and Tom Schwalm, VP and managing partner.
	www.highbeam.com /library/doc0.asp?docid=1G1:66430643&refid=ink_tptd_np (816 words)

	SoBe Yourself .:. So Very Posh
		This is the weblog of Lynda, a 26 year old girl living in Atlanta with her husband, three cats and two cockatiels.
		I’ve sampled the Elixer 3C Cranberry Grapefruit: which somehow tasted like neither, yet is so, so good, LizBlizz: a tropical creamy drink that’s basically a virgin pina colada, and Liz Fuel: a strawberry banana creamy drink that’s as smooth and sweet as a dream.
		I’m unclear from their about page if they’re related to the South Beach Diet, but they promote the diet with their commercials so my assumption is that they are.
	www.soveryposh.com /x/blog/comments/sobe_yourself (419 words)

	Abner Bell's Coffeehouse
		The company started in 1995 with the introduction of South Beach brand iced teas and fruit drinks.
		South Beach has since introduced the SoBe brand, a line of energizing "wellness" beverages targeted at the mass market.
		We use the youngest leaves harvested, only the uppermost two leaves and a bud of the plant are picked for fresh, full flavor and character.
	www.stormlake-ia.com /abnerbells/links.htm (195 words)

	Beverage Mktg. USA v South Beach Beverage Co. (2004 NY Slip Op 50235(U))
		August 26, 2003 to the extent that the order dismissed Plaintiffs' second cause of action (breach of fiduciary duty) and sixth cause of action (unfair competition) or, alternatively, for an order pursuant to CPLR 3025(b) granting Plaintiff leave to serve an amended complaint asserting causes of action for breach of fiduciary duty and unfair competition.
		Beverage commenced an action in the United States District Court for the Southern District of New York against the same Defendants in 1997.
		beverages and claim to have provided this material only to their bottlers.
	www.courts.state.ny.us /reporter/3dseries/2004/2004_50235.htm (2383 words)

	Forbes.com - Magazine Article (Site not responding. Last check: )
		Since he became chairman and chief executive of the $20 billion company in 1996, PepsiCo (nyse: PEP) has had weak earnings growth and undergone a painful restructuring.
		Enrico, 55, is still considered an excellent strategist, and PepsiCo's acquisition of The South Beach Beverage Company (SoBe) should be one of his prouder legacies.
		While revenue from traditional carbonated beverages like Coke and Pepsi have stalled, sales of such alternative beverages hit a high of $5 billion in 1999.
	www.forbes.com /2000/10/31/1031enrico_print.html (300 words)

	Entrepreneurial Leadership: Lecture Series : The Gordon Institute : School of Engineering : Tufts University
		The company’s history began in 1987, when Murphy and his wife Brenda planted some Chardonnay in their Saratoga backyard.
		Established in 1995, the company was purchased by PepsiCo in 2001, the same year Ernst and Young named Bello National Entrepreneur of the Year in the Consumer Products category.
		For the past 24 years, he has held various staff and managerial positions at the company, and was named President in 1991, Chief Executive Officer in 1992 and Chairman in 2000.
	gordon.tufts.edu /leadLecture.htm (862 words)

	PepsiCo Annual Report 2001
		On January 5, 2001, we completed the acquisition of South Beach Beverage Company, LLC for approximately $337 million in cash.
		As of December 29, 2001, we own a 93% interest in the newly formed South Beach Beverage Company, Inc. (SoBe).
		SoBe manufactures and markets an innovative line of alternative non-carbonated beverages including fruit blends, energy drinks, dairy-based drinks, exotic teas and other beverages with herbal ingredients, which prior to our acquisition were distributed under license by a network of independent distributors, primarily in the United States.
	www.pepsico.com /PEP_Investors/AnnualReports/01/note4.html (108 words)

	KnowFat! Lifestyle Grille \| Management Team (Site not responding. Last check: )
		John Bello is the founder and former CEO of South Beach Beverage Company (“SoBe”), the maker of nutritionally enhanced teas and juices.
		The company markets a line of food and beverages under the Firefighter brand name with a share of the profits going to firefighter related worthy causes.
		He and his partners eventually sold the franchise rights to KnowFat Franchise Company and the concept was renamed “KnowFat Lifestyle Grille.” He is currently the vice president of nutritional trends for KnowFat Franchise Company.
	www.knowfat.com /management/advisors.htm (850 words)

	SoBe Synergy - The BevNET.com Review
		Unfortunately, the flavor of this beverage tastes very candy-like and the fruit flavors are somewhat difficult to distinguish.
		The use of grape juice as the base (which both sweetens the beverage and increases the juice content) is likely to blame for the washed out flavor.
		This being said, the flavor of the beverage is generally a bit washed out.
	www.bevnet.com /reviews/sobesynergy (547 words)

	South Beach Diet at Greenferret.com (Site not responding. Last check: )
		The South Beach Diet is the perfect solution for anyone who wants to maximize the way they look and feel.
		But like many diet fads before, Atkins and South Beach lost their appeal and dieters in the worldâ€˜s heftiest nation turned to other methods to shed pounds.
		I was in a hotel room in Virginia Beach with an...
	www.greenferret.com /south-beach-diet.html (806 words)

	Healthy chocolate range from SoBe (Site not responding. Last check: )
		HVC Lizard Chocolate has joined up with PepsiCo subsidiary South Beach Beverage Company to develop a range of ‘good-for-you’ chocolate bars with added taurine, ginseng and guarana to boost energy levels.
		Aiming to capitalise on the brand recognition of the ‘healthy’ SoBe Beverages, the four varieties retain the SoBe name.
		The HVC Lizard Chocolate and SoBe Beverages product launch will involve radio and outdoor advertising, promotions, public relations and field marketing, to be carried out by HVC Lizard Chocolate "Zealots," who will offer samples outside retail locations nationwide.
	www.confectionerynews.com /news/printNewsBis.asp?id=14097 (456 words)

	Forbes.com - Magazine Article (Site not responding. Last check: )
		Handheld computer maker Palm (nasdaq: PALM) was added to the Nasdaq 100 Index today, which measures the stock performance of the 100 largest companies on the Nasdaq exchange.
		Beverage firm PepsiCo (nyse: PEP) today said that it will acquire a majority interest in South Beach Beverage Company, which manufactures SoBe, for an undisclosed amount.
		The company said the move will allow it to save about $70 million in annual expenses.
	www.forbes.com /2000/10/30/1030nspm_print.html (250 words)

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