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| | Keebler Goes Prime lime with CBS Promo Brandweek - Find Articles (Site not responding. Last check: 2007-10-09) |
 | | Print ads in the Feb. 13 issue of Tv Guide and the March 8 edition of People will also tout the promotion, which is included on packages of Cheez-It, Cheez-It Heads and Tails, Sandies, Soft Batch cookies, Club crackers, Wheatables, Grahams and Vienna Fingers. |
 | | Ads and in-store merchandising materials feature Keebler spokestoon Ernie the Elf in a director's chair as well as icons of popular CBS shows including Everybody Loves Raymond, The Nanny and Cosby. |
 | | For the year ending Sept. 13, Keebler had a 15.4% share of the $2.8 billion cracker segment, with sales up 7% to $438.6 million, and a 12.5% share of the $3.6 billion cookie segment, with sales up 6.9% to $455.6 million, per Information Resources. |
| www.findarticles.com /p/articles/mi_m0BDW/is_4_40/ai_53689024 (371 words) |
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