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Topic: Sports marketing


  
  Sports Marketing   (Site not responding. Last check: 2007-10-25)
Even the sports arena is named after a bank, a group of stores, or some other corporation which agreed to sponsor the care and upkeep of the facility.
Sports marketers are the people who handle the business side of sports.
For the near future at least, the ball is squarely in the court of sports marketers.
www3.ccps.virginia.edu /career_prospects/briefs/P-S/SummaryMarketSports.shtml   (1262 words)

  
 Sports Marketing
(All are VPs/Directors of Marketing at organizations that are at the top of their respective leagues or markets in attendance/patronage.
Sports marketing books have often rehashed Marketing 101, merely substituting sports examples where appropriate.
Provide direct input from Top 10 sports marketing executives to provide points of application, discussion, and validity supporting the material within the text.
business.baylor.edu /kirk_wakefield/sportsmarketing.htm   (134 words)

  
 SPORTS MARKETING
The two most important parts of sports marketing are the marketing of sports products and services directly to consumers of sports and the marketing of other consumer and industrial products or services through the use of sport promotions.
The main problem many sports organizations encounter is that they tend to concentrate more on producing and selling goods and services rather than identifying and satisfying the needs and wants of consumers and their markets.
Ethics in sports marketing focuses on the appropriateness of using sports personalities as role models in marketing to children and teenagers.
leeds-faculty.colorado.edu /rtaylor/Analysis2000/Projects/project_sports_marketing.htm   (597 words)

  
 SPORTS MARKETING
To develop an understanding of the underlying principal of the 5 P’s of marketing in the sports industry.
The methods of teaching Sports Marketing are lecture, group discussion, case study and computer applications.
It is the intent of this course to raise the level of competence in all the associated areas of sports marketing.
www.bus.duq.edu /faculty/lanasa/SylSportsMKTG.html   (431 words)

  
 Pro Management Group --- Sports Marketing & Entertainment   (Site not responding. Last check: 2007-10-25)
Sport, as a cultural manifestation, is the result of the ascending trajectory of the human spirit.
PMG believes that the sports and entertainment industry is an excellent platform to thank customers for their business, maintain loyalty, build stronger relationships, develop brands, and maximize sales.
In addition, from 1998 to the present, Parker collaborates with the Chilean company Sun and Snow, Ltd. as a marketing consultant where he continues to be actively involved in the creation and design of new products and equipment for the winter sports.
www.promanagementgroup.com /about.htm   (1643 words)

  
 Jackie Sports & Marketing
Jackie Sports & Marketing is a Brazilian marketing and sports management company that was founded by the Olympic Beach Volleyball Champion and Athlete of the Decade JACQUELINE SILVA.
Jackie Sports & Marketing believes in the growth and full development of the Brazilian society by means of social actions that use sport as a strategy to support the national public policies.
In these projects, our partners understand the significance of sports practicing in the formation of young citizens, as well as its contribution to the improvement of the life quality of families involved in the projects.
www.jackiesilva.com.br /sportmarketing/ingles_quemsomos.html   (190 words)

  
 Why choose Knox Sports over other sports marketing agencies?
Knox Sports is the sports marketing agency that has the expertise to attach the passion of sports and their fans to receptive corporations.
Our clients refer all media and sports advertising representatives to Knox Sports so that, based on established marketing objectives, only appropriate corporate sponsorship proposals are addressed.
Our clients understand that it is the role of sports marketing agencies to undergo the time consuming task of negotiating the corporate sponsorship packages from start to finish; providing the client with only the most fitting opportunity.
www.knoxsports.com /wksm.html   (322 words)

  
 Bonham Group, sponsorship, sports, entertainment marketing, evaluation   (Site not responding. Last check: 2007-10-25)
With regular coverage of sports media, marketing, finance, labor, sponsorships and facilities, the SportsBusiness Journal keeps top management informed and up-to-date on everything they need to know to keep up with the fast-moving world of sports business.
Sports Careers provides job listings, industry overviews, career tips, etc., related to the sports industry.
SMM's mission is to provide a much-needed community for sales and marketing execs one place to get information on how to do their jobs better, share best practices with peers, get continuing education, network with colleagues, and receive exclusive research and other valuable tools that will help advance their careers.
www.bonham.com /inside/trade.html   (435 words)

  
 Careers in International Sports Marketing -
Hemmer's biggest piece of advice, which she admits she didn't follow, is to come in with brand marketing or advertising experience.
The ability to put together an integrated marketing plan is critical, as the work often involves planning around a huge event like the World Cup or Nascar, large sporting events that have many components and often last several days or weeks.
The Sports Biz Research Network (SBRnet) is a fee-based service, focusing on the sporting goods and sports marketing industries.
marketing.monster.com /articles/sportsabroad   (727 words)

  
 Amazon.co.uk: Sports Marketing: Books   (Site not responding. Last check: 2007-10-25)
As the first text to be written by the professor within the college of business, Sports Marketing fills the void for a sports marketing text written from a strategic business perspective.
Surprisingly, few sports marketing textbooks exist and none is written from a strategic marketing perspective.
Sports Marketing is the only book to contain a framework or conceptual model of the strategic marketing process that can be applied to the sports industry.
www.amazon.co.uk /exec/obidos/ASIN/0130407917   (469 words)

  
 Sports Rep Marketing - Company Profile
Incorporated in 1997, Sports Rep Marketing is a Sports Marketing firm that specializes in promoting and marketing professional athletes, event management, corporate incentives and developing innovative products and brands.
Sports Rep Marketing is also the official marketing company of The International Hockey Hall of Fame and Museum.
Sports Rep Marketing is a five-time recipient of the Krause Publications Customer Service Award and has been featured on national T.V., in local and national newspapers and in numerous magazines as we continue to be one of Canada's fastest growing companies.
www.sportsrepmarketing.com /companyProfile.htm   (143 words)

  
 ISP Sports, Sports Marketing, Sports Properties, Winston-Salem, North Carolina
America's leader in collegiate sports marketing, ISP SPORTS is nationally recognized for its quality performance, professional workmanship and unrivaled service.
While the ISP SPORTS corporate headquarters remains in its hometown, the company operates more than 35 other regional offices and counts nearly 200 employees on its energetic team.
Sports fans from upstate New York to south Florida, from Texas to Ohio, and from California to Washington state -- can tune in to the ISP SPORTS Network that includes nearly 700 radio affiliates, while television viewers all across America watch ISP programming every week on one of its 100+ outlets.
www.ispsports.com   (309 words)

  
 LCB - James H. Warsaw Sports Marketing Center
Throughout the world, people participate as players and spectators in a wide variety of sporting activities, creating opportunities for the marketing of goods and services ranging from soft drinks and snacks to checking accounts and investments.
The Warsaw Center, through intensive interaction between successful members of the sports business community and top scholars, advances sports marketing knowledge by developing an understanding of the field and by identifying and proposing responses to major opportunities and problems within the global sports community.
Both are important, however, the real business of sports revolves around understanding consumer behavior and motivating target markets to purchase goods and services.
lcb.uoregon.edu /warsaw   (194 words)

  
 Open Directory - Business: Arts and Entertainment: Sports: Marketing and Advertising
Garrett Sports Marketing, Inc. - Sports marketing and public relations firm, focused primarily on motorsports.
Integrity Sports Marketing, Media and Management - IS3M is a multimedia sports agency specializing in the creation, marketing and execution of strategies for corporations and sports organizations with an emphasis on soccer.
Sports Facilities Marketing Group - Provides a full range of marketing services, including premium seating, seat licenses, season tickets, sponsorships, sinage, and naming rights sponsorship, to professional sports organizations, developers, municipalities, sports authorities, and colleges.
dmoz.org /Business/Arts_and_Entertainment/Sports/Marketing_and_Advertising   (572 words)

  
 A2Pro Sports Marketing Group
As the emerging sport of extreme grows, loyal sponsors will be known for their active support of these premier athletes.
Anita a veteran to her sport and team will promote sponsorship opportunity with A2Pro as the extreme fan base athlete in football.
A2Pro Sports Marketing Group contracts these selective models for promotion at their sports and racing events and assists the organization media their members.
www.a2prosports.com   (1353 words)

  
 www.sportsmarketing.org
The University of Kentucky Center for Sports Marketing was founded in 2001 at the University of Kentucky Gatton College of Business and Economics.
The Center for Sports Marketing will strive to be the leading university center devoted to sports marketing.
The Center will continually expand the knowledge of sports marketing among practitioners, and create and enhance executive education and student education opportunities in the field of sports marketing through the establishment and maintenance of scholarly sports marketing research that contributes to marketing theory and practice.
www.sportsmarketing.org   (147 words)

  
 sports marketing   (Site not responding. Last check: 2007-10-25)
sports agents • sports marketing • contract negotiation • entertainment marketing • recording contracts
Are you considering sports agents, such as football sports agents, baseball sports agents, basketball sports agents and more?
As entertainment and sports marketing consultants, we offer guidance with sports contracts, entertainment marketing, contract negotiation and other diverse areas of service.
www.bdbsports.com /services.html   (70 words)

  
 Sports Facilities Marketing Group Cleveland | Our Team
Howell led the Nationwide Arena marketing campaign, was the city of Cleveland's marketing representative in its negotiations with the NFL regarding the City's retaining the Browns franchise, and has also worked on several other professional sports facilities projects.
Previously, he was vice president of marketing for Gateway Corp., the public-private partnership that developed Jacobs Field and Gund Arena, and worked with the project's tenants - MLB's Indians and NBA's Cavs - to generate more than US$27.5 million annually in premium seating income.
Howell has also held senior marketing positions with Marriott Corporation and the Louisiana World Exposition and is on the Board of the Greater Cleveland Sports Commission.
www.sfmgcleveland.com /team.htm   (514 words)

  
 Open Directory - Business: Arts and Entertainment: Sports
Sports participation, sporting goods research, physical fitness trends, lifestyle segmentation, health clubs, health statistics, customer research, consumer attitude, competitive intelligence/secondary source research.
Sport Security Management - The company ensures that major sports events are safe and incident free.
Sporting Goods Intelligence (SGI) - Sporting goods and apparel, retailing, market data, market facts and market research for the industry.
dmoz.org /Business/Arts_and_Entertainment/Sports   (333 words)

  
 PCH Sports - Triathlon & Adventure Athletes & Events
PCH Sports is an international marketing agency specializing in endurance, adventure and fitness sports properties.
PCH believes that success in sports marketing depends upon focus, knowledge and relationships.
Murphy is also active in adventure racing and is the co-producer of the Mild Seven Outdoor Quest with IMG, the world’s largest sports marketing agency.
www.pchsports.com   (489 words)

  
 Sports Marketing Programs   (Site not responding. Last check: 2007-10-25)
MassMutual is proud to be associated with the following sports events and associations.
The Countrywide Classic, scheduled for July 24-30, is the longest running annual professional sports event in Los Angeles.
With the continued increase in the popularity of golf as a business tool, this is a natural complement to our women's marketing initiatives.
www.massmutual.com /mmfg/about/sports.html   (1010 words)

  
 Burns Entertainment & Sports Marketing   (Site not responding. Last check: 2007-10-25)
Bob joined Burns Entertainment and Sports Marketing, Inc. in 1993 after working in public relations where he spearheaded programs for clients involved in Major League Baseball, the National Hockey League and the National Hot Rod Association.
Doug heads Burns Entertainment and Sports Marketing, Inc. endorsement division and is responsible for matching advertising agencies and corporations with sports and entertainment celebrities for endorsement roles for television, print and radio.
Prior to being hired as Operations and Marketing Associate at Burns Entertainment and Sports Marketing, Inc., Candice completed an internship at Burns while working on her college degree.
www.burnsent.com /company_info.htm   (527 words)

  
 Integrated Sports
The bout was aired on pay-per view and was produced and distributed by Integrated Sports.
This event is being distributed by Integrated Sports, one of the nation's leading distributors of niche Pay-Per-View and closed circuit sports events.
Integrated Sports is one of the nation's leading distributors of niche pay-per view and closed circuit sports events.
www.integratedsportsnet.com   (351 words)

  
 SPORTS MARKETING SKILLS :: sports sponsorship consultancy
is a sports sponsorship consultancy, established in 2001 by Brian Sims, one of international motorsport's most successful and experienced exponents of sports sponsorship acquistion.
: the publication of an affordable, readable book for sponsorship-seekers, corporate marketing personnel and university students, providing a fascinating and effective insight in to all aspects of securing sports sponsorship.
To learn more about the international sports marketing career of Brian Sims, please connect to this link:
www.sportsmarketingskills.com   (121 words)

  
 Central Florida's Polk County Sports Marketing
No matter what sport you are playing, Central Florida's Polk County is the "Destination of Champions," and no matter what the sport, we have hosted it in Polk County.
When it comes to professional sports stars who come from one location, Polk County is no ordinary place.
The Polk County Sports Hall of Fame exists to recognize all the great athletes that have accomplished so much on the world's sports stage and call Polk County home.
www.centralfloridasports.com   (228 words)

  
 Chapter Objectives, Student, Glencoe Marketing Series, Sports & Entertainment Marketing
Explain how sports and entertainment marketers use tools to sell their products.
Discuss the diversity of career and employment opportunities in sports marketing.
Explain how market research is used to identify target markets.
www.glencoe.com /sec/marketingeducation/sportsent/students/chapter_objectives.php   (387 words)

  
 Integrated Sports Marketing
ntegrated Sports Inc. was established in 1999 and has since become one of the premiere sports marketing companies in the industry.
In addition, Integrated Sports Marketing manages “YachtFest presented by San Diego Marine Exchange", a celebration of the Yachting Lifestyle held each September at Shelter Island Marina in San Diego.
ISM also has provided advertising, marketing, sales and graphic design support to the San Diego Sockers of the Major Indoor Soccer League (MISL) and Pumas de la UNAM of Mexican Premier Division adding the broad market range we currently offer.
www.ismsports.net /is   (188 words)

  
 Sports Marketing Surveys : Home   (Site not responding. Last check: 2007-10-25)
Sports Marketing Surveys is an independent research agency specialising in the sponsorship and sports sectors.
including rights holders, sports goods manufacturers, governing bodies, sponsors, local government, PR agencies, consultancies, sports retailers, tourist authorities and so on.
Sports Marketing Surveys' head office is in the UK, with
www.sportsmarketingsurveys.com   (58 words)

  
 Sports Link, Inc. - Sports Marketing Solutions For A Competitive Advantage
Sports Link provides companies that have invested in sports sponsorships, luxury suites, or specific teams season tickets the opportunity to maximize their return on that investment by offering its unused or misused ticket inventory to other Sports Link customers in packages and programs.
Sports Link's inventory management system and services more effectively manage the event ticket inventory of corporate season's ticket holders and sponsors of sporting events to:
Sports Link marketing solutions offers tailored packages and plans for businesses to selectively invest in sports marketing opportunities to enhance:
www.sportslinkinc.com   (131 words)

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