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	Trust Store Brands
		Store brand over-the-counter (OTC) medicines have been around for years, offering consumers high quality products that they can trust at a great value.
		The main differences between store brand OTCs and national brands are the inactive ingredients (color or shape of a tablet may be a bit different, for instance, however the active ingredients will relieve the symptoms just as effectively) and price (store brands cost, on average, 30% less).
		Store brands are regulated by the Food and Drug Administration to guarantee effectiveness, just as advertised brands are.
	www.truststorebrands.com (266 words)

	The Growing Cachet of the Store Brand - New York Times
		That is a change from just 10 or 15 years ago, when store brands were rarely advertised and were often packaged anonymously, while national brands were broadly advertised and well marketed, down to the fees that manufacturers pay for prominent shelf placement.
		Store brands, they found, edged their national counterparts, 51 percent to 49 percent.
		Store brands can be from 10 percent to 50 percent cheaper than national brands, according to specialists who track food prices.
	www.nytimes.com /2005/11/27/business/yourmoney/27brand.html?ex=1290747600&en=6764397d8763b3ca&ei=5088&partner=rssnyt&emc=rss (923 words)

	Are Consumers Buying More Private Label (or Store Brand) Products? - Gene German June 2002
		Store brands grew at 6.3 percent compared with a 4.1 percent for all manufacturer brands.
		Store brand ranked number one in 79 out of 266 individual product categories (categories such as pasta, cheese, baby food, ice cream, etc.) Store brand products were either the number 1 or number 2 brands in 131 product categories – nearly 50 percent of the 266 categories in the store.
		Although grocery chains such as AandP and Kroger have sold store brand products since their inception more than 100 years ago the concept is relatively new to retail drug chains and general merchandise companies such as K-Mart and Walmart.
	www.extension.iastate.edu /agdm/articles/others/GerJune02.html (952 words)

	Article - Consumer Reports'® Tests Find Quality of Store Brands' Products on Par with National Name Brands - ...
		Trying store brands carries little risk — most stores offer a money-back refund if you are dissatisfied — and the rewards can be considerable: 15 to 20 percent average savings across all categories of store brands sold in supermarkets.
		Most store brands come in several tiers to dispel the notion that store brands are strictly for penny pinchers.
		Store-and name-brand versions of aspirin, cold and cough remedies, antihistamines, and other such medications are likely to be even more similar than other types of products.
	www.housekeepingchannel.com /a_389-Consumer_Reports_Tests_Find_Quality_of_Store_Brands_Products_on_Par_with_National_Name_Brands (729 words)

	Store brand cheese segment grows Dairy Field - Find Articles (Site not responding. Last check: 2007-11-05)
		He puts the potential of store brand penetration at 45 percent share, similar to what is currently seen in Europe, and notes the most successful retailers will able to effectively market store brand products as being of equal or better quality versus national brands at a better value.
		Store brands gained 6.4 percent to nearly $2.8 billion in cheese sales in combined supermarkets, drug stores and mass merchandisers (excluding Wal-Mart) during the 52 weeks ending February 23, reports Chicago-based Information Resources Inc. (IRI).
		Store brand performance contributed to overall category gains of 1.9 percent to $8.4 billion in sales.
	www.findarticles.com /p/articles/mi_qa3846/is_200305/ai_n9298028 (773 words)

	BevNET.com - Can you really love a store brand?
		Even store brand doesn’t go far enough for some who are ringing up their sales.
		For reasons that don’t follow the rules of exclusivity, the store brand is cheaper than the ubiquitous brand.
		Premium store brands are a stampede that came in on little Cott’s feet.
	www.bevnet.com /news/2004/06-22-2004-prince_store_brand.asp (993 words)

	The Store Brand Story
		Store Brands are the products retailers sell as their own brands.
		Store Brands are often comparable in quality and nutrition to their national brand counterparts.
		Generally, however, retailers that carry Store Brands know that their products must be comparable to the national brands to compete in the marketplace.
	www.ralcorp.com /thestorebrandstory.htm (569 words)

	Store Brands Today
		Whether a store brand carries the retailer’s own name or is part of a wholesaler's private label program, store brands give retailers a way to differentiate themselves from the competition.
		In some cases, a store may belong to a wholesale buying group that owns labels which are available to the members of the group.
		Moreover, store brands are made of the same or comparable ingredients as the national brands and because the store's name or symbol is on the package, the consumer is assured that the product is manufactured to the store's quality standards and specifications.
	www.plma.com /storeBrands/sbt04.html (628 words)

	Glossika Store - Brand Hijack: Marketing Without Marketing (Site not responding. Last check: 2007-11-05)
		Brand Hijack is in turns amongst the most boring and the most interesting of marketing paperbacks out there.
		Brand managers can now learn a lot more about their brands, and positioning their brands, than 2 decades ago.
		And truly, brands must be positioned not just as for 23 year old young men, but in cultural terms - for 23 year old metrosexuals living in urban neighborhoods.
	astore.amazon.com /glossika03-20/detail/1591840783 (1116 words)

	Untitled (Site not responding. Last check: 2007-11-05)
		She states that a store brand is just as good as the name brand and it has the same taste as the name brand.
		There were a lot of people coming into the store where I was and that I knew so they asked what I was doing and I told them in which I think made them choose the one they thought was the store brand.
		I also believe that more people choose the store brand over the name brand is because the store location is in such an urban area where people are not really use to buying name brand products because they tend to cost more than what there budget can afford.
	edtech.mcc.edu /~gknapp/winter05/namebrand (761 words)

	ConsumerReports.org - Store brands vs. name brands, how to choose 8/05 (Site not responding. Last check: 2007-11-05)
		Kroger, for example, has a low-price brand called FMV (For Maximum Value), said to provide “good quality at a very affordable price,” but it also has a flagship Kroger line, to compete with national brands, and a premium line of fancy foods such as macadamia nuts, maple syrup, and preserves.
		That said, national-brand manufacturers are increasingly likely to license innovative technology soon after incorporating it into their own brands, thus allowing its use in store brands.
		Store- and name-brand versions of aspirin, cold and cough remedies, antihistamines, and other such medications are likely to be even more similar than other types of products.
	cdn.consumerreports.org /cro/personal-finance/store-brands-vs-name-brands-how-to-choose-805/index.htm (677 words)

	[Report] US Store Brand Drinks Market Research, Trends, Analysis
		Store brand beverages are available through supermarkets, drug stores, and mass merchandisers.
		These categories exemplify the current position of store brands, and their potential to become stronger players in the market.
		While some smaller product classes may see more store brand activity (for example, more retailers are launching store brand isotonic beverages), this categories chosen for this report are long-term store brand investments.
	www.the-infoshop.com /study/mt29473-store-brand.html (333 words)

	Capital Ideas - Why Store Brand Penetration Varies By Retailer
		From the national brand's perspective, encouraging the retailer to carry more brands and deeper assortments may be the most effective way to keep store brands in check.
		When store brand quality is high, competition at the retail and brand level are more important, as are variables capturing economies of scale and scope enjoyed by the retailer.
		On the other hand, retailer imitation of successful store brand programs is more threatening to national manufacturers because within-store loss of share to the retailer's store brand (or for that matter another national brand) is not likely to be made up with a sale at a different retailer.
	gsb.uchicago.edu /capideas/win98/dhar.htm (1152 words)

	brandchannel.com \| Marketing and Promotion \| Retail Supermarkets\| brands \| brand \| branding news
		Brands are advertised on signs fastened to shelves, attached to displays, and stuck on the floor with decals.
		In-store marketing tools have been used in US supermarkets for years to advertise and promote brands of consumer packaged goods made by such world-class firms as Coca-Cola, Kraft, and Unilever, as well as from smaller companies.
		“Stores and their suppliers are using a variety of marketing vehicles to promote brands, including shelf-edge talkers, gondola end-cards, in-store coupons, messages on the floor, and TV monitors.” Most of the major supermarket operators in the UK, such as Tesco, Wal-Mart Asda, and Sainsbury’s, have active programs, he adds.
	www.brandchannel.com /features_effect.asp?pf_id=106 (2215 words)

	story #69, organizational and business storytelling in the news daily update
		The power of the brand narrative has been so thoroughly examined in recent years that it is pretty much taken for granted: brands have meaning, brands inspire trust and (crucially) brands command a premium from consumers.
		Ol' Roy Dog Food is a Wal-Mart store brand - a ''private label'' product -- what used to be called a ''generic.'' It's a dry dog food made especially for Wal-Mart, which is the only place you can buy it, and its attributes have been extolled in not a single TV commercial.
		The story of Ol' Roy, then, is this: in the age of massive and complicated ''brand building'' efforts, a store brand without explicit advertising is thriving.
	www.stevedenning.com /SIN-69-store-brand-becomes-vialbe-narrative.html (837 words)

	Store Brand Foods - US (Site not responding. Last check: 2007-11-05)
		Store brand foods are available through a number of channels and an array of segments.
		Although store brands can be found in almost every food product category, only the twenty best-selling store brand food product categories have been chosen for this report, as they give a clear idea of the current position of store brands as well as their potential to become stronger players in the marketplace.
		Store brand salad/coleslaw has the smallest dollar share of that market, with some 14% of sales in 2003.
	www.foodinfonet.com /infoservice/product.asp?productid=943011&categoryid=500 (194 words)

	Developing Your Store's Brand
		It may be selling balloons or offering outstanding customer service that can only be found at your store, but whatever it is, it should set your store apart from the competition.
		By simply getting out on your campus, watching and listening to students—what are they reading, what are their study habits, how do they dress, how do they spend their free time—you have the resources to make the best decisions for your customers.
		Talk to reporters when they contact you—this works not only to brand your store, but for people to think of you when they need to talk to a retailing expert.
	www.nacs.org /newsroom/news/072001-branding.asp (281 words)

	The Middletown Press - Discovering Brand Name Treasures
		She found it would be too expensive to compete against the major department stores, so instead she decided to open a consignment shop.
		Customers will be able to bring their new or like-new name brand clothing to the store.
		Brand Name Treasures fills a void left when Moxie, an all-women's clothing store in the North End, went out of business about a month ago.
	www.middletownpress.com /site/news.cfm?newsid=17341679&BRD=1645&PAG=461&dept_id=10856&rfi=6 (540 words)

	IN-STORE MARKETING INSTITUTE
		Cape, vice president of brand marketing for J.C. Penney Co., was a natural to invite as keynote speaker at TREX this December.
		Cape is in charge of the department store's national broadcast marketing in television and radio, national print advertising, in-store graphics and visual, brand publicity, packaging and gift registry.
		Cape says that J.C. Penney is also keeping current with in-store media developments: "We are constantly testing new technology but it is critical that any new media can stand the test of time and be reliable before it is rolled out to over 1,000 stores.
	www.instoremarketer.org /articles/details.php?id=6101 (505 words)

	Store Brands vs. National Brands
		Testers (80 percent of whom claimed to "regularly" buy national brands) said snack foods were almost a toss-up, although store-brand chocolate-chip cookies got the nod, 56 to 44 percent, and national-brand potato chips topped the store brands, 53 to 47 percent.
		The national brands of cheese pizza, chocolate ice cream, chicken nuggets and potatoes au gratin edged out the store brands, but store-brand frozen broccoli won, 64 to 36 percent.
		Faith Popcorn says store brands are also gaining momentum because consumers know national brands charge more for comparable products to offset advertising costs.
	www.washingtonpost.com /wp-dyn/content/article/2005/06/20/AR2005062001146.html (545 words)

	ASBIF - Savings-Up to 40%
		"I trust store brand formula because they are as nutritionally complete as the national brands and they meet all FDA requirements.
		America's Store Brand Infant Formulas are as nutritionally complete as Enfamil® and Similac® at savings of up to 40%
		Before America's Store Brand Infant Formulas™ were available, families had to spend an average of $1,200 annually on infant formula.
	www.storebrandformulas.com /savings.html (282 words)

	:: Welcome to IGA (Independent Grocers Alliance) Online ::
		IGA's exclusive store brand product line, IGA Brand, has provided customers a wide variety of products for more than 75 years.
		IGA Brand maintains a standard of quality equal to or better than national brands.
		Our products are randomly selected at IGA stores throughout the year and tested again to ensure our standards are being met.
	www.iga.com /igaBrand/brand.asp (199 words)

	Kinney Drugs recalls store brand water - Boston.com
		Kinney Drugs has implemented a voluntary recall of all sizes of the drug store chain's brand of water because it contained elevated levels of bromate.
		Syracuse-based Penn Traffic, which runs a number of supermarket chains, announced last week that it had pulled "Food Club" brand bottled water from its shelves and issued a recall for all sizes of that brand produced between June 27 and Aug. 4.
		The company said it has returned to the shelves bottles that were found to be unaffected, and stores have begun ordering new product to replenish their supplies.
	www.boston.com /news/local/vermont/articles/2006/08/31/kinney_drugs_recalls_store_brand_water?mode=PF (409 words)

	PL and food: appetite still healthy for store-brand consumables - Top Brands 2002 - private-label DSN Retailing Today - ...
		Born of the generic boom of the economically chaotic 1970s and the upscale private-label kick of the post-stock-market-crash 1980s, the current expansion of food store brands also is taking place in an environment of economic uncertainty.
		In this year's Top Brands survey, 71% of respondents said they were willing to try store brands in the Groceries & Canned Goods category.
		In Groceries & Canned Goods, only 59% of respondents said they have a brand preference, while a survey-leading 71% said they would give store brands a tumble, but none of the preferred brands was a private label.
	www.findarticles.com /p/articles/mi_m0FNP/is_20_41/ai_93917367 (889 words)

	Which store brand cereals stack up to national brands? - Slashfood (Site not responding. Last check: 2007-11-05)
		All of the brands made their cereals with whole grains (4g fiber per 115 calorie serving), but some of the lower-priced brands tasted stale, so you might have to take a chance on your store brand and see how it fares.
		The name brand was more than double the price of the store brands for this cereal, so it is definitely a good idea to opt for those over the name brand.
		In fact, I've found that the Publix brand products taste the same if not better than brand name items and of course cost much less.Their chips taste just like Lays, their jellies and jams are identical to Welsh's etc...BUT..there is absolutely NO substitute when it comes to sodas...
	www.slashfood.com /2006/08/08/which-store-brand-cereals-stack-up-to-national-brands (857 words)

	Boost Your Store's Brand Recognition
		You and your store personnel have to make sure that the experience in the store lives up to the message you are trying to get across.
		The word of mouth that passes round when someone mentions your brand has to be everything you want it to be.
		Many customers drive past their local Kmart to get to a Wal-Mart store simply because the probability that Wal-Mart is in stock of an item is significantly greater.
	www.office.com /templates/page3.asp?docid=46 (848 words)

	Store Brand Juices from Clement Pappas
		Clement Pappas is a leader in producing the finest store brand fruit juices, fruit drinks and cranberry sauces.
		Our products are equal to or better than the national brands in quality, taste and variety.
		With coast-to-coast coverage, leading-edge technology and employees dedicated to superior-quality products and service, Clement Pappas is putting its customers at the forefront in the store brand category.
	www.clementpappas.com /storebrand.htm (231 words)

	11 million Bottles of Store-brand Acetaminophen Recalled
		The batches could have been shipped to 129 chain stores, including Wal-Mart, CVS, Longs Drug Stores, Kroger, Safeway, Dollar General and Save-a-Lot..
		The recall only involves generic versions of acetaminophen, not the Tylenol brand of the drug.
		Look to the FDA website for a list of batch numbers recalled and stores potentially carrying the acetaminophen tablets.
	www.mhmonline.com /viewStory.asp?nID=5189&pNum=1 (239 words)

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