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| | X aspiration - The Boston Globe |
 | | IN THEIR 1991 book ''Generations," William Strauss and Neil Howe characterized the so-called Generation X (Americans born in 1961 and after) as a profoundly skeptical cohort, ''proud of their ability to poke through the hype" and difficult to market to. |
 | | Strauss and Howe predict that a decade from now, when Xers are the overwhelming majority of campus parents, they are likely to ask unsentimental questions about, for example, measurable results, return on investment, and especially tuition. |
 | | Strauss and Howe suggest that unlike the Boomer parents of today's undergrads, who've yearned to relive-through their children-their own college experiences (recalled as halcyon days despite, or because of, the upheavals of the late 1960s and early '70s), Xers are far more ''likely to recall college in hindsight as a waste of time and money." |
| www.boston.com /news/globe/ideas/articles/2005/10/23/x_aspiration (342 words) |
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