| | Amazon.com: Books: Why Smart People Make Big Money Mistakes--and How to Correct Them: Lessons from the New Science of ... (Site not responding. Last check: 2007-10-25) |
 | | The different in the cost of the total interest you pay is enormous, yet almost everyone gets a 30 year mortgage. |
 | | It's quite interesting to see that how we make money decisions is based as much on psychological principles (namely loss aversion, sunk costs and framing of the gain or loss) as on a rational calculation of cost and benefits. |
 | | While it's true that there are people who have been able to 'beat the market', the authors merely report studies suggesting that most people who choose their own investments under-perform the market, and why this happens (framing of investment decisions, emotional investing, loss aversion, sunk costs, etc.). |
| www.amazon.com /exec/obidos/tg/detail/-/0684844931?v=glance (2066 words) |