| | Advertising Super Bowl XV: A Testament to the Power of Franchising. - Business Wire - HighBeam Research (Site not responding. Last check: 2007-10-20) |
 | | Advertising Super Bowl XV: A Testament to the Power of Franchising. |
 | | For the 14th year since the survey was first conducted, franchised businesses purchased more advertising spots than non-franchised enterprises, this time by a commanding margin of 75 franchising related commercial spots to just 44 for enterprises not engaged in some form of franchising. |
 | | This year, the absence of dot.com advertisers, and competition from the Winter Olympics, may have made the Super Bowl more attractive to the sophisticated advertising councils." In 2000, more than 20 dot.com companies purchased 36 Super Bowl spots during the game. |
| www.highbeam.com /library/doc0.asp?docid=1G1:82638964&refid=ink_tptd_np (581 words) |