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| | Companies set for Super Bowl spotlight - Jan. 20, 2004 |
 | | Super Bowl XXVIII, for those of you counting, will mark the 20th anniversary of Apple Inc.'s (AAPL: Research, Estimates) seminal ad showing a woman breaking a PC screen, which showed what a Super Bowl ad can do for a brand. |
 | | Incidentally, a spokesman for Apple Computer said the company doesn't have any plans to advertise during the Super Bowl to mark the ad's 20th anniversary, but he did inquire how many ad spots were left. |
 | | P&G's Schroeder said the company, which buys about 10 percent of all U.S. advertising spots, decided to advertise in the Super Bowl for the first time this year after it was approached by Viacom (VIA.B: Research, Estimates), the corporate parent of network CBS. |
| money.cnn.com /2004/01/15/news/companies/superbowl_companies (1330 words) |
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