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| | South Africa - Appeal Upholds McDonald's Trademarks |
 | | The court held that, in order for a mark to be "well-known", within the meaning of the new Trade Marks Act, the trademark owner need not actually use the mark in South Africa, nor must the mark be known to all ethnic groups at all economic levels, as the lower court had reasoned. |
 | | Instead, the court held that it is sufficient that the mark had become well-known, even through means other than actual use, to those interested in the particular goods or services at issue, and that such persons would be confused by the unauthorized use by third parties. |
 | | However, the court's reluctance to entertain the merits of the non-use issue, still leaves open certain questions regarding the vulnerability of well-known, but unused, trademark registrations in South Africa that will undoubtedly need to be addressed in future litigation. |
| ladas.com /BULLETINS/1997/0797Bulletin/SouthAfrica_McDonaldsTMs.html (455 words) |
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