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Surf (detergent) - Wikipedia, the free encyclopedia Surf is the name of a brand of laundry detergent, which is most commonly known by that name in the United States, the United Kingdom, and Ireland. Surf was first introduced by the Unilever corporation in 1953. Surf became the major detergent sold by the corporation when its other soap powder, Rinso, was phased out of production in the 1970s. en.wikipedia.org /wiki/Omo   (273 words)

The Telegraph - Calcutta : Business   (Site not responding. Last check: 2007-10-16) For years, the FMCG giant has sold the message to audiences across the country that it is the dollops of extra jhaag (foam) in Surf or its variant Surf Excel, that does the trick in the Rs 5,000-crore detergent market. But re-inventing Surf powder detergent, whose magical success since 1959 when it was launched and of its 7-year-old upmarket concentrate version Surf Excel will be a tough proposition. Surf Excel already controls two-thirds of the up-market Rs 500 crore detergent concentrate market (which itself is about 10 per cent of the total detergent market) and it expects the new version will help push sales into double digit. www.telegraphindia.com /1030519/asp/business/story_1983055.asp   (456 words)

All article - All Surf (detergent) universal quantification disambiguation - What-Means.com   (Site not responding. Last check: 2007-10-16) All article - All Surf (detergent) universal quantification disambiguation - What-Means.com All is the sometimes brand name for Surf (detergent) in America. In predicate logic, all stands for universal quantification. www.what-means.com /encyclopedia/All   (95 words)

Surf- Superbrand 2003d - 2005   (Site not responding. Last check: 2007-10-16) Surf was the first detergent powder brand to be launched in the country. This low lather variant is the first eco-friendly detergent in the country, as it uses almost half the water other detergents require. Surf was rated in the top Ten Most Trusted brands in The Economic Times survey in 2003. www.superbrandsindia.com /superbrands2003/surf   (804 words)

The Hindu Business Line : Consumer body digs up dirt on detergents Detergency is expressed as the percentage of dirt removed from a fabric, and is measured by determining the `reflectance readings' after washing a standard soiled cloth. These 19 brands were tested as per BIS protocol on solid white fabric and blocking the extra fluorescence generated by the detergents while measuring `reflectance' after washing as per BIS protocol to do justice to actual performance of the active matter in the detergent formulation. All samples were tested and compared against standard Grade I detergent control formulation assigned a value of 70 per cent and put through on a machine wash, as hand wash using a brush could have resulted in variations. www.thehindubusinessline.com /2004/06/25/stories/2004062501140900.htm   (941 words)

The Hindu Business Line : Surf war may be a pinprick, but ripple effect may hurt HLL Surf has an 8 per cent value share in the detergents market. Industry sources place the gross margins for premium detergents at about 40-45 per cent, and for mid-priced powders at about 30 per cent. But as P&G's detergents business in India is with the unlisted company, there will be fewer questions asked about its finances, even if its strategy backfires or takes a long time to pay off. www.thehindubusinessline.com /2004/03/15/stories/2004031501690100.htm   (710 words)

Which Detergent is Most Efficient? One detergent is the most efficient stain remover and the most cost-effective detergent. The detergent with the lowest number is the most economical detergent. After testing these detergents, I realized that Surf and plain water was a better cleaner than Tide or any of the other detergents. www.sowashco.k12.mn.us /ro/sciencefair/andy.htm   (624 words)

Surf Detergent All Stain Lifter, Sparkling Ocean Review at Epinions.com   (Site not responding. Last check: 2007-10-16) Surf Detergent All Stain Lifter could not remove ALL the grease and oil from this type of soiled clothing, but it removed much more than any other brand I used. I found that adding a liquid laundry detergent to the oily or greasy clothes like you would a commercial laundry pre-treater was the only way to remove all grease and oil. I found Surf Detergent All Stain Lifter Sparkling Ocean in a local discount/closeout store recently, and because of it’s amazingly low price brought it home even though I already had a big box of Surf Detergent All Stain Lifter. www.epinions.com /content_159213653636   (846 words)

[No title]   (Site not responding. Last check: 2007-10-16) The idea was to transfer the tough stain removal equity of Surf Excel onto Surf while still retaining Surf's equity of being gentle on fabrics. First launched in 1959, Surf quickly became synonymous with detergent powders and remained the largest powder in the country till the late 70's when it began to face stiff competition from Nirma. The company’s focus on Surf Excel and the fact that Surf had by now become generic to detergents led Surf to have a large but stagnant base of loyal consumers. www.indiainfoline.com /bize/leve.html   (306 words)

domain-B : Indian business : Procter & Gamble : P&G finally realises market rigidity It’s positioning was midway between concentrates like Ariel and Surf Excel (Rs 160 a kg) and the premium segment (Rs 85 a kg) of the detergents markets, occupied by Hindustan Lever’s Surf. HLL has responded to the price-cut of Tide by saying the cut would have no implications on Surf, which was recently relaunched with an improved formulation of better stain removal. Surf's market share as of June 2001 by value was 4 per cent of the entire detergents market. www.domain-b.com /companies/companies_p/procter_gamble_india/20010921_market.htm   (676 words)

MAGINDIA.COM - Surf Excel: HLL goes for new initiatives According to Mr Sabyasachi Mishra, vice-president, Lowe Lintas & Partners, the relaunch of Surf Excel is anchored on a whole new proposition — “Daag hataye rang nahin” (removes tough stains not colours). Earlier, Surf Excel had sought to strengthen its stain removal credentials through the various ‘Surf Excel hai na’ executions. According to ORG, Surf Excel’s marketshare, in the concentrates segment, by value in the period January to May 2001 is 52 per cent. www.magindia.com /manarch/news/man2509.html   (517 words)

Rinso - TheBestLinks.com - United Kingdom, United States, Unilever, Turkey, ... Rinso, United Kingdom, United States, Unilever, Turkey, Surf (detergent), Tide... Rinso was the name of a laundry detergent most commonly used in the United States and the United Kingdom. Rinso was, in effect, replaced with another Unilever detergent, Surf in its two major markets. www.thebestlinks.com /Rinso.html   (253 words)

Netimperative - Surf targets students with ‘Foam & Away' online soap Lever Brothers-owned detergent Surf has launched a website and marketing campaign to boost its brand awareness among students. An advertising campaign, which was created in-house, is running at a number of universities around the UK and includes sponsorship of live events such as ‘foam nights'. Anna Creed, senior consumer activation marketing manager at Surf, said: “We wanted to build a relationship with them [students] now when they have first moved out of home and have to do their own washing. www.netimperative.com /2000/10/11/Surf_targets_students/view   (458 words)

Untitled Document One of Padamsee's most unforgettable advertising was for Surf detergent, which was struggling in the market with other cheaper detergents. The objective of Surf Detergent was to penetrate into this market and become a household name for detergents like its cheaper, competitor Nirma. They researched detergents for two years, and they found out about the value of value in a detergent as it was cleaning product. www.ciadvertising.org /SA/fall_02/adv382j/harish/project2/ideate.html   (838 words)

Read Reviews on Surf Detergent - MouthShut.com   (Site not responding. Last check: 2007-10-16) Surf Detergent, manufactured by Hindustan Levers, has become a household name. Surf is one of the nicer smelling laundry detergents.It cleans the clothes nice and bright and makes them smell nice and fresh at the same time. Surf can be used as a pre-soak to soak clothes that have stains in them.You simply tak... www.mouthshut.com /readproduct.php?cid=925007927   (178 words)

rediff.com: HLL raises prices of key products: Reuters The price of Surf detergent has been raised to Rs 82 from Rs 78 previously per kilo pack. Surf is a market leader in the premium detergents segment. He said higher costs of soda ash and linear alkyle benzene had pushed up the manufacturing costs of Surf, while an inflationary impact of higher petro-product prices on raw materials increased the costs for skincare products. www.rediff.com /money/2001/feb/24hll.htm   (265 words)

Top Results - Surf   (Site not responding. Last check: 2007-10-16) Guide to Surf detergents with stain removal, laundry and clothes care advice. Surf, Surf Detergent, Surf Washing Powder, Laundry Detergent, Surf Laundry, Laundry Tips, Detergents, Detergent, Washing Guide, Stain Removal,. Laundry Detergents, All Laundry Detergents, surf.co.uk, surf detergents, surf washing powder, laundry detergent www.top-results.co.uk /Surf.html   (226 words)

New Surf Excel to conserve Water   (Site not responding. Last check: 2007-10-16) The New Surf Excel has been specially developed with technology to conserve water, making it the first of its kind in the country. Nitin also added that the detergent is not recommended for washing machine, Surf has its Surf Excel Automatic detergent which is useful for washing machines. The New Surf Excel is a total relaunch of Surf Excel, ie, the Surf Excel will be replaced by the new one. www.chennaionline.com /cityfeature/newlaunches/surf.asp   (302 words)

JohnsonDiversey Consumer Branded Professional Products Catalog   (Site not responding. Last check: 2007-10-16) ALL Ultra Liquid Laundry Detergent - 32 use : 4 X 100 oz. ALL Ultra Liquid Laundry Detergent - 64 use : 2 X 200 oz. ALL Ultra Liquid Laundry Detergent with Bleach - 64 use : 2 X 200 oz. www.drackett.com /ctlg?product_id=38   (198 words)

detergent   (Site not responding. Last check: 2007-10-16) Detergents - Business.com will help you find just what looking for. Find detergent at one of the best sites the Internet has to offer! A cleansing substance that acts similarly to soap but is made from chemical compounds rather than fats and lye. hifi.shopobzor.com /detergent.html   (420 words)

Once Upon a Life - The laundry list January 18th, 2005 06:49 PM I use any kind of detergent that doesn't have dyes and perfumes. detergent: all/Surf the spring one - it's purple. January 18th, 2005 10:30 PM Detergent: Purex because it's always on sale. www.onceuponalife.com /forums/printthread.php?t=14601   (791 words)

Save-Lots.com - Vending Machine Laundry Detergent and Fabric Softner by the case   (Site not responding. Last check: 2007-10-16) They offer everyday deep discounts up to 50% off, and high levels of customer service to large and small business, government, military, educational institutions, cleaning service companies, and consumers who like to buy smart and save big. Save Lots on Vending Machine Laundry Detergent and Fabric Softner by the case... Vending Machine Laundry Detergent and Fabric Softner by the case. www.save-lots.com /laundry_vending.html   (105 words)

All Laundry Detergent on Almondnet   (Site not responding. Last check: 2007-10-16) Quality laundry detergent that is natural and effective. On a bottle of ALL laundry detergent: Remove clothing before distributing in... Compare prices for All Laundry Detergent and read reviews from other consumers on stores before you decide to buy. www.energy-trading-systems.co.uk /energy/all_laundry_detergent.html   (392 words)

laundry detergent for running clothes   (Site not responding. Last check: 2007-10-16) Oxy-Prime Powdered Laundry Detergent 5 lb: N - 34006... free, perfume-free detergent, then running the clothes through the full wash cycle again with no... Pretreat stains with heavy duty liquid laundry detergent. www.amazingrunninginfo.com /16/laundry-detergent-for-running-clothes.html   (177 words)

Coin-Op Products - Laundromat Laundry Detergent - Bleach - Fabric Softener - Stain Remover All® Ultra Powder Detergent 100 Boxes per Case 2-oz. Ultra Surf® Powder Detergent 100 Boxes per Case 2-oz. Wisk® Concentrated Liquid Detergent 100 Boxes per Case 2-oz. www.janitorialsupplies4less.com /index.php/cPath/9_75   (118 words)

Detergent Vending Machine   (Site not responding. Last check: 2007-10-16) E-vending.com sells the largest variety of vending machines, including snack vending machines, bulk vending machine, pop vending machines and more on the internet at the lowest prices around. They are permanent fixtures in lunchrooms and launder mats across the country. Ultra Surf® Powder Laundry Detergent Coin Vending Size by Johnson Diversey... www.1vendingmachine.com /detergent-vending-machine.php   (352 words)

Ultra Surf® Powder Detergent 2-oz. Box 100 Boxes per Case   (Site not responding. Last check: 2007-10-16) Ultra Surf® Powder Detergent -- Unique, heavy-duty detergent attacks stubborn dirt and controls odors. Click Here for more details and price on the vendor's website for their Ultra Surf® Powder Detergent 100 Boxes per Case. This "Ultra Surf® Powder Detergent" is one of 30,000 items carried by the vendor in 25 fully-stocked warehouses across the U.S. Order by noon, and products like their Ultra Surf® Powder Detergent normally ship the same day. www.business-stockroom.com /bettymills/drk2979814.html   (117 words)

MSDS Menu   (Site not responding. Last check: 2007-10-16) CB350806 - All Powder Detergent with Stainlifters - 80 use CB421124 - Surf Ultra Powder Laundry Detergent Sparkling Ocean CB420806 - Surf/All Powder Detergent - Sparkling Ocean www.drackett.com /msds/sidebar-func.asp?o=,,38,&n=64   (146 words)

Surf   (Site not responding. Last check: 2007-10-16) Read the terms and conditions of this guarantee. Are You Ready to Tumble Guide - For those in need of a helping hand why not download our new washing guide. The only problem is which Surf fragrance to choose! www.surf.co.uk   (189 words)

Tide Laundry Detergent on Almondnet   (Site not responding. Last check: 2007-10-16) Find tide laundry detergent and more at Lycos Search. This environmentally safe laundry detergent with built in fabric softener leaves clothes and linens smelling fresh, looking clean and feeling soft. Browse an extensive selection of UK stores and find detergent laundryand much more. www.energy-trading-systems.co.uk /energy/tide_laundry_detergent.html   (340 words)

Woman finds fish in her box of laundry detergent - Exploding Cigar Woman finds fish in her box of laundry detergent A woman in South Africa was surprized when she opened a box of Surf laundry detergent and found part of a fish inside. She and her neighbors are concerned that it may be from someone putting a witchcraft spell on her. www.explodingcigar.com /article1556.html   (104 words)

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